sanjay, Author at Sanjay Shenoy

Here Is Why Content Without Context Is Useless

In my everyday life, I deal with a lot of content; be it as a consumer or a creator. I …

There is a weird sense of mysticism around coming up with content ideas, be it for your blog or for …

Every time I sit across the table with a potential client the first thing that I ask them is who …

“Content marketing is all the marketing that’s left.” I didn’t say it, Seth Godin did. 10 years ago. Many marketers …

“OPEN YOUR ANALYTICS!!”, she yelled even before I had opened my laptop. Not exactly the kind of greeting I was …