Would you rather fight 1 horse-sized duck or 100 duck-sized horses? Give it a minute and think about it. Reread it if you have to. Hint: There is no right answer. But I want you to pause and reflect on what parameters you are using to choose an answer? I
“Everyone from the age of 18-55”, he said. He was the fifth person on the same day to give me the same answer when I asked: “Who is your target audience?” And I knew he wouldn’t be the last. There will be many more to come who will respond the
On a lazy Sunday afternoon, while I was preparing for the week ahead, my inbox pinged with this email: Hello Sanjay Sir I am Arun aged 48, have enrolled in the Digital marketing course. I was just beginning to go through your Content marketing mastery videos, I am thankful for
Actually, I lied. We didn’t rank for 2400 keywords. We ranked for 14,000 keywords in total. And we did get backlinks—about 70 of them. But not a single one of them was “built” by us. Here is a screenshot to back my claims. And because of this, we are getting
Hold your horses. Before you jump at me with your idealistic pitchforks, allow me to explain myself. I have noticed a pattern in the way most digital marketers operate. They educate themselves about digital marketing for quite some time, and are presented with two options; get a job or go
In my everyday life, I deal with a lot of content; be it as a consumer or a creator. I would like to share a few insights about content with you today. Particularly, how content without context is useless, and trust me, by the end of it, I would have
There is a weird sense of mysticism around coming up with content ideas, be it for your blog or for your YouTube channel. I feel people think that you need to go into a deep sense of trance to activate your creative muscles which will then generate unlimited content ideas
“OPEN YOUR ANALYTICS!!”, she yelled even before I had opened my laptop. Not exactly the kind of greeting I was hoping on a Monday, but I bought it. “There are 6173 real-time visitors on the blog right now!”, she was still jumping. I had never seen a number like that
Krrrrrrrrfff. That was the sound the ATM machine made after it had just dispensed the first ever earning of $400 I had made from my first freelance gig. I was ecstatic! This was in 2009. I had the winning bid for a SEO project on Freelancer. My first project was