About the workshop

The Weekend Blogging Workshop

Learn How to Become a Professional Blogger Even If You’re Not a Writer

Date: 19th & 20th June, 2021 (Sat & Sun)

Time: 9 A.M - 2 P.M IST

Join over 3,000+ students

As seen in

The Weekend Blogging Workshop

Learn How to Become a Professional Blogger Even If You’re Not a Writer

Date: 19th & 20th June, 2021 (Sat & Sun)

Time: 9 A.M - 2 P.M IST

Join over 3,000+ students

As seen in

I know it’s your dream. To start a blog, share your thoughts, your ideas and pour your heart out with the world. But I also know that you don’t know where to start, how to write a blog post, and worst of all, fear if people will even read your blog after putting in all that effort.

I know this because I have been there too, and believe me when I say this: I have exactly what you have been looking for to set up your own blog and write captivating content that will leave your readers wanting more.

I know you don’t need me to tell you how powerful blogging is but hear me out.

At its core, blogging is the ability to transform thoughts, ideas, and emotions into the written word that can influence, persuade or convince the hearts and minds of your readers.

The written word has circulated powerful ideas, preserved memories, captured imagination, saved lives, and so much more. Blogging has taken the written word to the next level.

And perhaps this is why people are so scared of blogging; it can be overwhelming and intimidating.

Thanks to blogging, it has never been easier to write and publish content in the entire history of human civilization, but still, here you are, still deciding whether you should start a blog.

If it comforts you, let me tell you, you are not alone.

Most aspiring bloggers can’t start their blog because of three main reasons:

Where to start?

Should you set up a WordPress blog or on Medium. How do you register a domain name? What is hosting, and which one is the best?

What to write?

Ok, maybe you managed to set up your own blog, but how do you develop content ideas? What topics should you write about and whether people will read them or not?

How to write?

Even if you managed to come up with content ideas, how do you write a blog post? How do you start a blog post, structure it and wrap it up?

After all of these challenges, you have to overcome the biggest challenge of them all – procrastination.

​Tell me, honestly, how much longer are you going to procrastinate about starting your blog?

​How much longer are you going to lie to yourself that someday you will start your blog? Because last time I checked, someday is not a day of the week.

Look, I am not trying to offend you here. I am just trying to help you.

​Maybe you need that nudge, that tough love to hold you accountable and push you to take that leap after all.

Maybe you need a little more.

Maybe you are looking for the right solution.

The good news is that there is a solution, but I feel you are looking for it in the wrong place.

Let me tell you that you don’t need to be a technical wizard to set up your blog on a custom domain name and hosting.

You don’t need to eat a dictionary for breakfast every day and sound like Shashi Tharoor (in fact, I strongly recommend against it) to write creative and original content.

You most certainly don’t need the proverbial bolt of inspiration to come up with endless content ideas.

You definitely don’t need a fancy (yet useless) degree from a fancy (yet useless) college to create captivating content.

What you need is action; action in the right direction because nobody will set up the blog for you. You have to do it – and you have to do it today.

What you need is a framework, a framework that allows you to understand both the art and science of writing captivating content.

What you need is strategy, a systematic and scientific approach to grab your audience’s attention and retain it.

What you need is the Weekend Blogging Workshop.

Maybe you are looking for the right solution.

The good news is that there is a solution, but I feel you are looking for it in the wrong place.

Let me tell you that you don’t need to be a technical wizard to set up your blog on a custom domain name and hosting.

You don’t need to eat a dictionary for breakfast every day and sound like Shashi Tharoor (in fact, I strongly recommend against it) to write creative and original content.

You most certainly don’t need the proverbial bolt of inspiration to come up with endless content ideas.

You definitely don’t need a fancy (yet useless) degree from a fancy (yet useless) college to create captivating content.

What you need is action; action in the right direction because nobody will set up the blog for you. You have to do it – and you have to do it today.

What you need is a framework, a framework that allows you to understand both the art and science of writing captivating content.

What you need is strategy, a systematic and scientific approach to grab your audience’s attention and retain it.

What you need is the Weekend Blogging Workshop.

Introducing
The Weekend Blogging Workshop

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The Weekend Blogging Workshop is a 2-day fun-filled, 100% practical workshop where you will learn how to set up a custom WordPress blog and publish your first blog post.

Here’s what exactly you will be learning in this workshop:

Day 1

How to find your niche

The #1 reason why most aspiring bloggers fail and how you can avoid it by finding your niche that you can dominate.

Audience Mind Hack

The Audience Mind Hack method will allow you to understand your audience better than they know themselves and provide them with solutions for problems they didn’t even know they had.

Endless Content Ideas

This technique will take you from blank pages to endless content ideas that your audience not only wants to read but also share.

The Setup

Learn how to find and register your custom domain name and hosting. You will also learn how to install themes and important plugins for your blog.

Day 2

6 Step Content Framework

This framework allows you to structure and articulate your ideas and churn out captivating content regularly without breaking a sweat.

Award Winning Headlines Approach

After analysing thousands of headlines, I have come up with an approach to write award-winning headlines which will guarantee you clicks and help you stand out from the crowd.

The A-R-B Formula for Introductions

If the headline’s job is to attract attention, the introduction’s job is to retain it. With the A-R-B formula, you will learn how to keep your audience glued and read your entire blog post.

Let the Body set the Flow

The body of your content is why your audience is here. Learn how to achieve flow in your content and make music out of it.

Publish your First Blog Post

Understand WordPress backend and learn how to format a blog post, add images, links and videos to publish your first blog post.

Days
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19th & 20th June, 2021 (Sat & Sun) | Time: 9 A.M - 2 P.M IST

Register now to
unlock bonuses worth ₹ 31,675 for free

Astra Pro WordPress Theme (Lifetime License)

This bonus is only for people who register before 16th, June 11:59 pm

Considered to be the world’s fastest, lightweight and highly customizable WordPress theme.

Cost: ₹ 18,675

User Persona Template

Unlock pro-level content creation by understanding your audience using this powerful template.

Cost: ₹ 3000

6 Step Content Framework

The only framework you will need to create any kind of content, especially riveting blog posts.

Cost: ₹ 5000

Headline Swipe File

Steal my headline swipe file which contains the best performing headlines for your blogs

Cost: ₹ 5000

Total Value: ₹31,675

Certificate of Completion

Days
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19th & 20th June, 2021 (Sat & Sun) | Time: 9 A.M - 2 P.M IST

How does this workshop work?

Attend Live

This is a LIVE workshop where you can interact with me directly.

Learn Core Concepts

I will walk you through some core concepts of blogging and show you how it’s done.

Learn by Doing

Once you understand the concepts, I will give you anywhere between 30 to 60 minutes to implement and take action.

Review

I will also randomly review the tasks that you submit so that you can understand potential mistakes and how to avoid them.

Get Certified

Finish all the tasks to receive a cool certificate.

Revise

You will have lifetime access to the recordings of both days so that you can revisit and revise whenever you want.

Who is this workshop meant for?

I would be lying if I said this workshop is for everybody.

Yeah, sure, anybody can blog, but not everyone can become a blogger.

For you to become a blogger, you need to change your relationship with content in general.

You need to shift from being purely a consumer to being a producer, and I truly believe one of the best ways to shift from being a content consumer to a content producer is to start a blog.

​Blogging is also the fastest and cheapest way to influence people, accelerate your career, and build your brand.

Blogging is a superpower, a superpower that you can acquire.

But the most essential prerequisite is that you are an action taker.

And action takers come in many forms. This workshop is for you if you are:

A Content Writer who wants to create a portfolio where you can showcase your skills professionally.

An Entrepreneur who wants to attracts prospects and convert them into customers.

A Digital Marketer who wants to understand the nuances of digital marketing and content creation through blogging.

A Student who wants to build an online presence to attract more opportunities in your career.

A Personal Brand that wants to achieve thought leadership and build a tribe through blogging.

A Coach who wants to improve credibility and visibility to attract mentees.

A Stay at home mom who wants to be productive with her time and become more independent.

A Professional who wants to create their own luck and attract opportunities.

A Fitness Freak who wants to inspire and motivate other people to take up the fit life.

A Travel Junkie who wants to share their journeys and let the audience travel vicariously through their blogs.

A Tech Wizard who wants to review the best gadgets that have hit the market and help your audience make the right decision.

A Foodie who can’t wait to share the new restaurant or recipe that you just discovered.

A Financial Consultant who wants to improve the financial literacy and financial independence of their audience.

A Fashionista who wants to inspire people with your outfit of the day, every day.

Hi, I am Sanjay, your workshop instructor.

I started my journey into Digital Marketing at the age of 19, way back in 2008. Since then I have run an agency in Bangalore and Singapore, worked with the best starts-ups, and for the past 3 years, I have trained more than 10,000 students in Search Engine Optimisation (SEO) and Content Marketing.

I have taken website traffic from 500,000 to 1.5 million in less than a year purely with content. I have also started blog projects from scratch and taken it to 100,000 sessions in less than 6 months. In fact, just last year, we managed to get one of our clients’ blog to 40,000 sessions in a year.

I have also trained and consulted clients like Mercedes Benz India, Nikon Lenswear and YourStory to do the same.

Now, I want to teach you how to do the same thing and trust me when I say this; it’s not rocket science.

Companies I've worked with

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19th & 20th June, 2021 (Sat & Sun) | Time: 9 A.M - 2 P.M IST

Questions generally asked about the workshop

It’s a live workshop with plenty of tasks to do. So, it’s not only a live workshop but also a hands-on workshop.

Yes! The entire workshop will be recorded and you will have lifetime access to it.

Absolutely. And not just any certificate but a blockchain verified tamper-proof certificate which means this is not another PDF file and has a lot more credibility and value.

Don’t worry, please send an email to hello@sanjayshenoy.com and I will sort it out.

This workshop is meant for beginners as well as established writers. My approach to content is quite different and I can assure you, you will learn something new even if you are already a writer.

Days
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Minutes
Seconds

19th & 20th June, 2021 (Sat & Sun) | Time: 9 A.M - 2 P.M IST

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