Unleash the hidden writer in you in just 10 weeks with HIIT Content – A revolutionary hands-on content training program that rewards you with cashback for taking action

Unleash the hidden writer in you in just 10 weeks with HIIT Content – A revolutionary hands-on content training program that rewards you with cashback for taking action.

Learn to write 10 different types of content and captivate your audience like a pro, even if you have NEVER written a word before.

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HIIT Content Has Helped 100+ Aspiring Content Writers Gain Practical Knowledge, Land High-Paying Jobs, Close High Ticket Clients, Generate Revenue For Their Business & Earn Passive Income Through Affiliate Marketing

I know you don’t need me to tell you how powerful content writing is but hear me out.

At its core, content writing is the ability to transform thoughts, ideas, and emotions into the written word that can influence, persuade or convince the hearts and minds of people.

The written word has circulated powerful ideas, preserved memories, captured imagination, saved lives, and so much more.

And perhaps this is why people are so scared of writing; it can be overwhelming.

In the entire history of human civilization, it has never been easier to write and publish content, but still, here you are, yet to write your first word.

If it comforts you, let me tell you, you are not alone.

I know that every time you feel like writing, you go completely blank and find yourself staring at the dreaded blinking cursor, not knowing what to write or how to even begin writing.

I know it because I have been there too.

But is there a solution?

There is a solution, but I have a feeling you are looking for it in the place.

Let me tell you that you don’t need the proverbial bolt of inspiration to come up with endless content ideas.

You don’t need to eat a dictionary for breakfast every day to write fantastic content.

You don’t have to be Stephen King or Shashi Tharoor to come up with creative and original content. ( In fact, I strongly recommend against it)

You definitely don’t need a fancy (yet useless) degree from a fancy (yet useless) college to create riveting content.

What you need is a framework.

A framework that allows you to understand both the art and science of writing content.

In the last 12 years, I have helped dozens of startups, small and medium businesses, personal brands to use my content framework to generate millions of visitors.

But believe me, when I say this, for every piece of content that went viral, there were at least 10 that barely moved the needle.

That’s more than 12 years of trial-and-error to figure out what really works and, more importantly, what doesn’t.

This is learning the hard way.

You’re welcome to try it, but I don’t advise it.

Why? Because it takes time.

I am sure you must be thinking, “Oh yes, I have all the time in the world, I will just watch it on YouTube.”

Sure, be my guest.

You can definitely do it.

If you have all the time in the world, you can probably navigate through all that information (and misinformation) on YouTube and learn it by trial and error.

But what if you don’t have time? What’s a good way to learn how to create captivating content?

Here’s a GREAT way

Learn a proven, systematic approach from somebody who has not just done it themselves, but also gotten results both for themselves and the people who have trained with them.

Of course, if you learn it this way, you will have all the theoretical knowledge, but again, no practical experience.

Like swimming, with writing too, you cannot look at other people do it and learn.

You have to dive in and learn it by doing it.

That’s why Here’s the BEST way to learn Content Creation


How does that sound?

I think it sounds great, which is why I am super excited to share this approach with you today.


HIIT Content - A comprehensive practical content training program that unleashes the hidden writer in you in 10 weeks and rewards you with cashback for taking action

Even if you have NEVER written a word before in your life, HIIT Content can help you overcome the dreaded writer’s block and help you kickstart your journey of becoming a confident writer.

The HIIT Content training program is a 10-week long LIVE training program that will SHOW you exactly how to write content from scratch.

Follow along, step by step, as I teach you 10 different frameworks to create captivating, persuasive content that will make your readers glued to their screen.

This is not a self-paced, do-it-yourself online video course. You can find that anywhere.

This is a LIVE cohort-based course where you will go deeper and shadow me through the entire process and, most importantly, implement it yourself so that you understand it from a practical point of view.

Trust me; you will learn & achieve more in 
10 weeks than most people do in 
10 years.

Here’s exactly what you will be learning and achieving:

Week 1

Listicles that will make you go viral

  • Why readers like to read listicles and why it is critical for you to know this before you write a single word.
  • The Listicle framework that has allowed me to create server crashing viral content multiple times.
  • The step-by-step guided process to writing your first Listicle

Week 2

The 1 crore long-form landing page copy formula

  • The biggest misconceptions people have about copywriting that is stopping them from creating effective, persuasive copy.
  • Why most people ignore long-form landing pages and end up leaving (tons of) money on the table
  • Copy my long-form landing page copy framework that has generated 1 crore+ in revenue not once, not twice but many times over.

Week 3

Review articles that are convincing (and unbiased)

  • 9 out of 10 people read reviews before making a purchase – do you need a better reason to be writing convincing reviews?
  • Understand why people read reviews and how you can tap into that need by providing unbiased reviews.
  • The 8+1 step review framework that will help you structure your review articles

Week 4

Pillar content both for SEO and users

  • How to create evergreen content that gives a complete answer to any question that your users might have
  • Why it’s a missed opportunity to NOT create pillar content (why it’s also called 10X content)
  • The layered approach to writing pillar content that will keep your audience engaged even if it’s an 8000-word piece of content.

Week 5

How to write How-to guides

  • The most simple yet effective way to gain trust and authority using how-to guides
  • Creating effective user personas to deploy empathy and KISS
  • How to effectively use the six-step content framework to write an easy-to-understand how-to guide.

Week 6

The most overlooked form of copywriting - Case Studies

  • What is a Case Study and why it is the most overlooked element of copywriting
  • How you can drive sales using Case Studies by leaning on your customers’ success stories and converting raw data into a story
  • Understand the Story Arc implemented by best selling authors and use it for case studies

Week 7

Building deep relationships with your audience using Email Sequences

  • Why (and How) are most businesses wrong with their approach to Email Sequences
  • Capture and retain your audience’s attention using one of the best marketing channels (even today)
  • The 5-step Email Sequence that has allowed me to build deep relationships with more than 35,000 people

Week 8

Using Social Media Content to develop a brand

  • What Social Media Content is NOT
  • Addressing and overcoming the elephant in the room when it comes to social media platforms (read organic reach)
  • How to use the AIDA framework to write captivating social media posts that will not just engage your audience but get them to share it

Week 9

Win your audience’s hearts using Educational Content

  • The simplest way to identify topics that your audience is looking to be educated about
  • How to capture your audience without being salesy using Educational Content
  • Overcome mental challenges and perfect the six-step content framework

Week 10

The easiest way to create content - Interviews

  • How to create amazing content without creating amazing content (using interviews)
  • How to reach out to thought leaders in your space and get them to give you an interview
  • How to format and repurpose your Interview to share it across different platforms

Everything you will be learning comes from real, battle-tested experiences. If you hired me and my team to create content, this is exactly how we will approach it (and how we have for many clients).

That’s not all, you will..

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Had a great content workshop and it added lot of value to me since I was looking for content strategy. Sanjay sir has great teaching skills too. If you are looking to improve your content writing skills, I would definitely recommend to go for his workshop/programs where he teaches and makes us implement it during the program itself.
Abbas Manasawala
Abbas Manasawala
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I had a very informative and engaging experience while attending the Content classes. Sanjay style of training is very clear and understandable. My fear of starting to write was busted. I am now confident to draft my own content with the help of simple tools and techniques taught by him. The time and money I spent to attend his program was absolutely worth. He provides prompt and useful feedback on the assignments which are submitted during the program. Also, I receive wonderful insights from his blog. Thank you Sanjay !!
Vaishak Chandran
Vaishak Chandran
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His Content is one of the best I could come across. It gave a lot of insights about content marketing, most importantly it gave practical knowledge. It was fun to learn from Sanjay, and now I am a proud individual who can write content in an organized way. Thank you, Sanjay, for putting so much effort to teach us and give us a good start.

Get access to amazing bonuses worth Rs. 25,250 when you join the HIIT Content program

How does the program work?

Abhishek Chaturvedi
Abhishek Chaturvedi
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The program was insightful & interesting. I learnt a lot of new things. Sanjay has a lot of experience in Content writing which was clearly visible by the way he explained things. The best part was the tasks which he kept giving in between in order to keep all the participants engaged and it was amazing to get exposed to the little intricacies of blogging.
Sekhar Sunny
Sekhar Sunny
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Sanjay has been a stunning trainer. His course structure itself is designed in such a way that it will definitely make you an expert in that particular domain. Whatever course you take from Sanjay, he will definitely make sure you are in the top 10 percentile in the country in that domain. Highly recommended. Whatever fee is fixed for the course, you will definitely get 10 times more worth through course content, freebies and cashback for completing assignments. Totally worth it. Highly recommended. Please go ahead and register today, this will be one of the best decisions taken in your life if you take up his courses.
Padma Prasad
Padma Prasad
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Sanjay is excellent at what he does, in this case - teach. He teaches so well that it shows in everything he puts forth for his students. It is a student's treat. He makes things simple to grasp and to implement in your writing. I recommend his courses to everyone because writing/communicating effectively is a life skill. The writing principles, to do-s, etc. that Sanjay teaches can be used for writing in any language. I have just completed his content workshop, and will be taking advanced courses like HIIT Content by him in future too - he is best placed to handhold anyone wanting to get into the digital space.
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It's been an amazing and enlightening program. I got the opportunity to learn many new things. The tasks were amazing. Sanjay made it more interesting. I would recommend everyone to attain his programs, who ever would like to take content writing as career. He is mind blowing trainer and an awesome human.
Rashmi Lahoti
Rashmi Lahoti
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I am a Content head in a digital marketing firm. However, was always unsure about my contents. Soon, I came across Sanjay Sir's program and I must say the program has drastically improved my approach towards headline, content writing and more. I would strongly recommend you the workshop. Try one, I promise you won't regret! Thank you again Sir.
Shalini Jain
Shalini Jain
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Sanjay delivered what he promised, a fun yet intense program. From making us aware about the mental blocks to making us write a well structured content he gave a insightful knowledge at every step. I could at some level come out of my fear creating content. The program is a must for the all the aspiring content writers and bloggers.
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I liked the energy with which Sanjay presents himself. Candid in whatever he says and to the point. Well structured course contents & timely start reminders, follow-up emails with summary & study materials post completion.

3 Reasons Why HIIT Content is the
No.1 Content Training in India

3 Reasons Why HIIT Content is the No.1 Content Writing Training in India

500+ Positive Reviews

HIIT Content has an average rating of 4.8 and not a single negative review which is the greatest testimony to the quality of the program.

85% Completion Rate

Thanks to its action-oriented, cashback model of learning and implementation, HIIT SEO has an 85% completion and implementation rate. That’s 17X more compared to other online courses that have a paltry 5% completion rate.

₹ 60,00,000 in cashback processed

That’s more than Rs. 60 lakhs worth of proof that not only can you trust the authenticity of this program but also the effectiveness of this program.


HIIT Content is for you if...

You are ready and willing to put in the time to apply and implement the lessons in this program and learn better.

You are trying to start a serious career in Content Marketing/Digital marketing that pays you well.

You are a freelancer, and you are done attracting high maintenance clients that pay you peanuts and start closing high ticket clients.

You want to grow your business sustainably and have a long-term vision for your business and its growth.

You want to start generating or increase passive income from affiliate marketing.

You want to build a personal brand in your niche and want to improve your authority and credibility.

If you’re ready, I can show you the exact strategy we use to create successful content campaigns – again and again.

TRY HIIT Content, 100% RISK-FREE

I have packed a lot into HIIT Content, and I want to make sure that you not only get all that content before you fully commit to this – I want to give you a money-back guarantee.

Try the entire program and finish at least 8 assignments. If you don’t LOVE it, I insist that you get 100% of your money back. I’ll even absorb the payment gateway fees.

After training more than 500 aspirants, with an 85% completion rate and more than 500 reviews with an average rating of 4.8, I am confident that this program is like no other program out there.

I have put in a lot of effort, time and energy in making the program accessible, practical and transformational. If you don’t feel the same way in any manner, I am willing to refund the entire amount.

Mangaiarkarasi Muthukumaran
Mangaiarkarasi Muthukumaran
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The Session on Content Writing by Sanjay Shenoy was simply awesome. The entire content was very well organised in a coherent , logical and sequential manner. The way he presented was very nice and compelling. He gave everyone the confidence to take up writing as an option. He shared his expertise and knowledge in the domain without any inhibitions. His energy, enthusiasm and dedication towards imparting knowledge is simply astounding. To sum up, his session was informative, educative and enriching. A weekend well spent. Value for money. Best wishes to you Sanjay !!!! Keep up the good work !!! Keep rocking !!!!
Aesha Patel
Aesha Patel
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I am an engineer with no prior experience in the field of content writing. I always wanted to gain an insight into the field. So I had been looking for a course and then I stumbled upon Sanjay's program. At first, I hesitated a bit but when I attended the introduction session, I was able to get rid of all those hesitations. Sanjay is a great mentor. I would recommend this workshop to people who are aspiring to be a content creator or a marketer.
Mudita Marathe
Mudita Marathe
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I was a part of WCW by Sanjay Shenoy which was really amazing. I learnt a lot and it was a lot of fun. Later, I came to know about HIIT SEO and I joined without thinking twice, simply because of the belief that he knows what he is doing and he teaches really good. Plus the cashback scheme was a very interesting way to make a lazy head like me work. In every session we are learning very valuable stuff in the most fun way. The team of awesome professionals always gives solutions to the queries of the participants (no matter how silly). I'm really grateful to Sanjay and his team for organising such an amazing program on Content and SEO, where all the taboos against it are being tossed in the bin. Hats off to the team for being so patient, understanding and hardworking the whole time. In this pandemic, this session really gave me something else to thing about. If you are looking for valuable session, good people and great teachers, you are in the right place. You will be pulled out of your comfort zone into a really amazing place. P.S. I wish school and college was like this.
Chetan Shroff
Chetan Shroff
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I would like to take this opportunity to thank Sanjay Shenoy for having me in this Content Workshop. I observed the hard work that he put forth in training us. I only had some vague idea about Content Writing. I must appreciate Sanjay for giving it the correct shape and adding a whole new dimension to my knowledge. The 2 days were packed with fun, energy, knowledge and proven techniques that are unique to this course. His methodology was awesome and brought out the best within us. May God bless Sanjay and his team with all the energy and knowledge to successfully conduct more such workshops. With lots of love.
Astha Agrawal
Astha Agrawal
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Sanjay is surely a step ahead from all other mentors as he takes special efforts to motivate and connect with the participants of his workshop. His structured step-by-step guidance and all the wonderful tools that he introduced us to was really wonderful. I enjoyed the workshop and I strongly recommend this to all those who wish to increase the reachability of their content.

Having An In-Demand Skill Is One Of The Most Valuable Assets That You Can Have

In 2009, I came across the term SEO for the first time in my life.

I came across the term SEO on freelancing platforms (like Upwork) and saw that there were a lot of projects paying top dollar on freelancing platforms looking for SEO services.

Driven by stupid courage, I started bidding on these projects. Obviously, I did not win a single project and quickly realised I was doing it all wrong.

That’s when I had an idea:

What if I post a project looking for SEO services to see what kind of proposals these professionals are sending and imitate them?

And that’s exactly what I did.

As soon as I posted the project, I started receiving proposals from many top-notch freelancers and agencies. I went through all the proposals, took the best parts from each of them, and made a fantastic proposal of my own.

In the summer of 2014, I first experienced what content can do to a brand – at scale.

One of the blogs we had written, went viral and how!

We were on track to clock more than 5 lakh visitors in less than a week.

It was madness.

While everyone was celebrating, I knew this was a critical inflection point for me. I wanted to figure out why the post went viral.

Of course, there was an element of luck involved but without the right ingredients in place, even luck couldn’t have done much.

Once I figured out what those elements were and replicated them again and again, I knew I had hit the jackpot.

Because now I knew that I had a skill that I can depend on, which meant I would NEVER GO HUNGRY.

Since then, I have helped companies from across the board like Mercedes Benz India, Nikon Lenswear, Yourstory, Scripbox, HDFC, and many more companies to harness the power of content at scale.

I was able to convince and demonstrate the power of content so much so that the minimum fee that I was charging was Rs. 1 lakh per month with Rs. 2.5 lakhs being the highest.

It has also helped me build my personal brand and be part of the Digital Master’s Alliance, a group of 9 digital marketers from around the country.

Understanding the art and science of content has been one of the best decisions of my life because that one skill has helped me live the life that I am so grateful for.

Now, I want to teach it to thousands of people so that they too can achieve similar, if not better, results.

And you know what the best part is? It can be learned.

It’s not magic. It’s not art. It’s not luck.

It’s a process.

And there is a proven framework for how to do it.

Are you ready to stop shooting in the dark and start your content journey?



HIIT Content is a practical training program. Unlike other courses that teach you only the theory, you will learn by doing in this program.

And you won’t be doing this alone because you will have others in your cohort (batch) who will be at the same level as you through this journey.

Absolutely. The program is designed to help you understand from a fundamental level and build it up to advanced concepts.

If it makes you feel any better, more than 70% of the people who join this program will be absolute beginners.

Don’t worry about it. I can understand if writing terrifies you. Most people who join this program would have never written a word before but yet become confident writers by the end of this program.

Thanks to all the frameworks shared in this program, you should be able to write captivating content that your audience can’t get enough of.

The program will last for 10 weeks. But if you include the orientation and the graduation session, then it will be 12 weeks.

Can’t make it live? No problem! All sessions are recorded, and you will have lifetime access to the recordings.

Can’t make it live? No problem! All sessions are recorded and you will have lifetime access to the recordings.

I would say you will need a minimum of 5 hours of commitment per week.

Not just any certificate but a blockchain verifiable certificate that you can proudly show to your friends and family.

No, there is no other investment required from your end.

You will be receiving your cashback via UPI ([email protected], [email protected], [email protected] etc). Having a UPI ID is mandatory to join this program.


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