{"id":1002533,"date":"2023-01-04T07:02:25","date_gmt":"2023-01-04T01:32:25","guid":{"rendered":"https:\/\/sanjayshenoy.com\/?p=1002533"},"modified":"2023-01-12T12:06:33","modified_gmt":"2023-01-12T06:36:33","slug":"what-is-the-first-step-to-starting-seo","status":"publish","type":"post","link":"https:\/\/sanjayshenoy.com\/what-is-the-first-step-to-starting-seo\/","title":{"rendered":"What is the first step to starting SEO?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"581\" src=\"https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/01\/What-is-the-first-step-to-starting-SEO-1024x581.png\" alt=\"What is the first step to starting SEO?\" class=\"wp-image-1002535\" srcset=\"https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/01\/What-is-the-first-step-to-starting-SEO-1024x581.png 1024w, https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/01\/What-is-the-first-step-to-starting-SEO-300x170.png 300w, https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/01\/What-is-the-first-step-to-starting-SEO-768x436.png 768w, https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/01\/What-is-the-first-step-to-starting-SEO.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>When do you think is the best time to start SEO on your website?<\/p>\n\n\n\n<p>I would say it is about the same time you start your website.<\/p>\n\n\n\n<p>If you are a business small or big, or if you intend to own, manage, monetize or promote content online, one of your goals is to be found on Google.&nbsp; To meet that goal, you need to do SEO for your website.<\/p>\n\n\n\n<p>The daunting task then would be how and where to get started.<\/p>\n\n\n\n<p>I have put together the very first things that need to be taken care of when starting with SEO.\u00a0\u00a0<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sanjayshenoy.com\/what-is-the-first-step-to-starting-seo\/#What_is_SEO\" title=\"What is SEO?\">What is SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sanjayshenoy.com\/what-is-the-first-step-to-starting-seo\/#How_do_I_start_SEO_for_my_Website\" title=\"How do I start SEO for my Website?\">How do I start SEO for my Website?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sanjayshenoy.com\/what-is-the-first-step-to-starting-seo\/#Step_1_%E2%80%93_Decide_your_Goals_and_KPIs\" title=\"Step 1 &#8211; Decide your Goals and KPIs\">Step 1 &#8211; Decide your Goals and KPIs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/sanjayshenoy.com\/what-is-the-first-step-to-starting-seo\/#Step_2_%E2%80%93_Choosing_a_Domain_name_Host_and_CMS\" title=\"Step 2 &#8211; Choosing a Domain name, Host, and CMS\">Step 2 &#8211; Choosing a Domain name, Host, and CMS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/sanjayshenoy.com\/what-is-the-first-step-to-starting-seo\/#Step_3_%E2%80%93_Design_your_website_Architecture\" title=\"Step 3 &#8211; Design your website Architecture\">Step 3 &#8211; Design your website Architecture<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/sanjayshenoy.com\/what-is-the-first-step-to-starting-seo\/#Step_4_%E2%80%93_Establish_a_Rich_Content_Strategy\" title=\"Step 4 &#8211; Establish a Rich Content Strategy\">Step 4 &#8211; Establish a Rich Content Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/sanjayshenoy.com\/what-is-the-first-step-to-starting-seo\/#Step_5_%E2%80%93_Get_the_tools\" title=\"Step 5 &#8211;\u00a0 Get the tools\">Step 5 &#8211;\u00a0 Get the tools<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/sanjayshenoy.com\/what-is-the-first-step-to-starting-seo\/#Conclusion\" title=\"Conclusion \">Conclusion <\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_SEO\"><\/span>What is SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SEO stands for Search Engine Optimisation, and at first glance, it makes you feel like you are trying to optimize the search engine itself or you are optimizing for the search engine.<\/p>\n\n\n\n<p>Both are incorrect, and that\u2019s probably the root of many of the misconceptions around SEO.<\/p>\n\n\n\n<p>Allow me to explain.&nbsp;<\/p>\n\n\n\n<p>You see, whenever you need specific information, you head to Google and type in your query, and Google promptly comes back with a page full of results.<\/p>\n\n\n\n<p>Usually, you will notice that there are about ten results on the page but have you ever wondered on what basis these results appear the way they do? I am sure you have noticed that there is a hierarchy of results starting from 1 to 10.<\/p>\n\n\n\n<p>And that\u2019s what SEO is all about: trying to get your website to the top of the results.&nbsp;<\/p>\n\n\n\n<p>Search engine optimization is the art and science of persuading search engines like Google to recommend your content to their users as the best solution to their problem.<\/p>\n\n\n\n<p>For a complete understanding of SEO, read my article <a href=\"https:\/\/sanjayshenoy.com\/what-is-seo-how-it-works\/\" target=\"_blank\" rel=\"noreferrer noopener\">What the duck is SEO and how does it work?<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_do_I_start_SEO_for_my_Website\"><\/span>How do I start SEO for my Website?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/01\/How-do-I-start-SEO-for-my-Website-1024x681.jpg\" alt=\"How do I start SEO for my Website?\" class=\"wp-image-1002536\" srcset=\"https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/01\/How-do-I-start-SEO-for-my-Website-1024x681.jpg 1024w, https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/01\/How-do-I-start-SEO-for-my-Website-300x199.jpg 300w, https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/01\/How-do-I-start-SEO-for-my-Website-768x511.jpg 768w, https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/01\/How-do-I-start-SEO-for-my-Website.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>SEO is not something you do once and let things go.&nbsp; Before you start SEO for your website, you need an SEO strategy.&nbsp; An SEO strategy is how you approach the task at hand.&nbsp; It is an ongoing process of planning and implementation to attract organic traffic and convert and capitalize on the traffic you receive.<\/p>\n\n\n\n<p>It is your gateway to building brand awareness and customer relationships and also establishing authority in your industry.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_%E2%80%93_Decide_your_Goals_and_KPIs\"><\/span>Step 1 &#8211; Decide your Goals and KPIs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You need to predetermine what you want in the end to work towards it.&nbsp; You can identify the key performance indicators when you know what success for you means.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The work lies in figuring out what your audience is doing once they get on your website.\u00a0 This is identified using the number of users, behavior on <a href=\"https:\/\/sanjayshenoy.com\/how-to-write-a-compelling-landing-page-copy\/\">landing pages<\/a>, session time, clicks, impressions, and engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_%E2%80%93_Choosing_a_Domain_name_Host_and_CMS\"><\/span>Step 2 &#8211; Choosing a Domain name, Host, and CMS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You cannot build a great building on a weak foundation.&nbsp; The right domain name, a relevant web hosting provider, and a reliable CMS are the essential raw materials for your SEO foundation.<\/p>\n\n\n\n<p>Getting your own domain is a prerogative, but choose a domain name in such a way that it helps you establish your brand name and\/or keyword strategy.&nbsp; It would help if it is relevant and easy to remember too.&nbsp; Changing the name later can be a pain, so it is ideal to get it right the first time.<\/p>\n\n\n\n<p>You need a relevant web host provider is another crucial factor for SEO because you want good site speed.&nbsp; Neither Google nor visitors are going to be patient.&nbsp; One of the best ways to ensure this is to get a web hosting provider that can help deliver consistent site speeds.&nbsp;<\/p>\n\n\n\n<p>The next element is a reliable CMS and I recommend WordPress.\u00a0 You need something that gives your the flexibility to do everything you need to enhance your SEO.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_%E2%80%93_Design_your_website_Architecture\"><\/span>Step 3 &#8211; Design your website Architecture<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Any website big or small needs a logical hierarchical structure with the homepage and important topics and the top and then the subcategories down the line.\u00a0 It may not seem like a big deal now when your website is still small and has a few pages, but having a clean structure helps Google crawl your website allowing it to be indexed quickly and also your visitors can skim through the web pages to find what they want.<\/p>\n\n\n\n<p>Make use of <a href=\"https:\/\/sanjayshenoy.com\/what-are-breadcrumbs-in-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">breadcrumbs<\/a> to give a visual representation of the hierarchy and provide clickable links so users (and search engines) know where they are on the website and navigate to other pages easily.\u00a0 Your focus needs to be on making the website as user-friendly as possible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_%E2%80%93_Establish_a_Rich_Content_Strategy\"><\/span>Step 4 &#8211; Establish a Rich Content Strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"680\" src=\"https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/01\/Topic-clusters-1.png\" alt=\"Rich Content Strategy - Topic Clusters\" class=\"wp-image-1002537\" srcset=\"https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/01\/Topic-clusters-1.png 900w, https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/01\/Topic-clusters-1-300x227.png 300w, https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/01\/Topic-clusters-1-768x580.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p>Content is the core of SEO and the core of content for SEO are keywords.\u00a0 Your content strategy needs to begin with <a href=\"https:\/\/sanjayshenoy.com\/advanced-keyword-research-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">keyword research<\/a>.<\/p>\n\n\n\n<p>In order for everything else to be working out for you, you need to know the subject and keywords you are going to engage within your <a href=\"https:\/\/sanjayshenoy.com\/find-your-niche\/\" target=\"_blank\" rel=\"noreferrer noopener\">niche<\/a>.\u00a0<\/p>\n\n\n\n<p> You can use existing tools to identify the keywords, their volumes, popularity, and competition and decide what you want to use at your convenience.<\/p>\n\n\n\n<p>When deciding your keywords and what content you are going to create, keep in mind &#8211; <\/p>\n\n\n\n<ul>\n<li>What product or service you have to offer, and<\/li>\n\n\n\n<li>What your target audience would be looking for.<\/li>\n<\/ul>\n\n\n\n<p>And then you create content that interlinks both these pointers.\u00a0 Use the keywords to create blog articles and content pillars.<\/p>\n\n\n\n<p>Pillar content is also called as 10x content and it is long-form writing on specific topics that keep users engaged to your web pages longer and you would be offering answers to everything they are looking for around that topic.<\/p>\n\n\n\n<p>To support this long-form article, you need to create <a href=\"https:\/\/blog.hubspot.com\/marketing\/topic-clusters-seo\" target=\"_blank\" rel=\"noreferrer noopener\">topic clusters<\/a> that will form individual blog articles that link to the pillar article.\u00a0 The image below gives a pictographic representation.<\/p>\n\n\n\n<p>Keep creating more such articles that you will end up with a mini-Wikipedia in your niche.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_5_%E2%80%93_Get_the_tools\"><\/span>Step 5 &#8211;\u00a0 Get the tools<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Getting the right tools for your SEO strategy is equally important.\u00a0 So here is a Checklist for you &#8211; <\/p>\n\n\n\n<p>a) <strong>RankMath<\/strong> &#8211; It is the ultimate combo pack of various tools which you need for your SEO game.<\/p>\n\n\n\n<p>b) <a href=\"https:\/\/sanjayshenoy.com\/ahrefs-review\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Ahrefs<\/strong><\/a> &#8211;\u00a0 You need this for keyword research, generating content ideas, performing audits of sites, analyzing sites for backlinks, and tracking your rankings.<\/p>\n\n\n\n<p>c) <strong>Google Page Speed Insights<\/strong> &#8211;\u00a0 Google\u2019s own to keep your page speed in check with reports on the site performance on both desktop and mobile and provides suggestions for improvement.<\/p>\n\n\n\n<p>d) <strong>Google Analytics<\/strong> &#8211; It is Google\u2019s web analytics service to track traffics, and advertising ROI.<\/p>\n\n\n\n<p>e) <strong>Google Search Console<\/strong> \u2013 It is a web service offered by Google to monitor the indexing status of your website, troubleshoot, and optimize its visibility.<\/p>\n\n\n\n<p>f) <strong>Google My Business<\/strong>\u00a0 &#8211;\u00a0 It is mandatory for local SEO to create your business profile on Google search and maps.<\/p>\n\n\n\n<p>g) <strong>Grammarly<\/strong> &#8211;\u00a0 The Grammarly app is useful when you are creating content, to keep your grammar in check and avoid going astray with plagiarism.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/01\/thank-you-1-1024x683.jpg\" alt=\"First step to starting SEO - Conclusion\" class=\"wp-image-1002538\" srcset=\"https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/01\/thank-you-1-1024x683.jpg 1024w, https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/01\/thank-you-1-300x200.jpg 300w, https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/01\/thank-you-1-768x512.jpg 768w, https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/01\/thank-you-1-1536x1024.jpg 1536w, https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/01\/thank-you-1-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Well begun is half done, and this was just the beginning.\u00a0 It is important that you get the basics right.\u00a0 All this was mere preparation and there is a lot of work to do with on-page SEO, off-page SEO, and technical SEO.\u00a0 You can find it all in detail in <a href=\"https:\/\/sanjayshenoy.com\/what-is-seo-how-it-works\/\" target=\"_blank\" rel=\"noreferrer noopener\">my article on SEO<\/a>. \u00a0SEO is a complex process and it is not a one-time deal where you apply it and let it work itself.<\/p>\n\n\n\n<p>Search engines keep evolving.&nbsp; It is not what it was ten years ago and we cannot know for sure what it is going to be like ten years later.&nbsp; We need to evolve our SEO strategies along with the workings of the search engines for the best possible outcomes.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Are you ready to get started?<\/p>\n\n\n\n<p>Let me know in the comments! <\/p>\n","protected":false},"excerpt":{"rendered":"<p>When do you think is the best time to start SEO on your website? I would say it is about the same time you start your website. If you are a business small or big, or if you intend to own, manage, monetize or promote content online, one of your goals is to be found [&hellip;]<\/p>\n","protected":false},"author":1000014,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1000030],"tags":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/sanjayshenoy.com\/wp-json\/wp\/v2\/posts\/1002533"}],"collection":[{"href":"https:\/\/sanjayshenoy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sanjayshenoy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sanjayshenoy.com\/wp-json\/wp\/v2\/users\/1000014"}],"replies":[{"embeddable":true,"href":"https:\/\/sanjayshenoy.com\/wp-json\/wp\/v2\/comments?post=1002533"}],"version-history":[{"count":3,"href":"https:\/\/sanjayshenoy.com\/wp-json\/wp\/v2\/posts\/1002533\/revisions"}],"predecessor-version":[{"id":1003366,"href":"https:\/\/sanjayshenoy.com\/wp-json\/wp\/v2\/posts\/1002533\/revisions\/1003366"}],"wp:attachment":[{"href":"https:\/\/sanjayshenoy.com\/wp-json\/wp\/v2\/media?parent=1002533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sanjayshenoy.com\/wp-json\/wp\/v2\/categories?post=1002533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sanjayshenoy.com\/wp-json\/wp\/v2\/tags?post=1002533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}