{"id":1002617,"date":"2023-01-12T03:15:46","date_gmt":"2023-01-11T21:45:46","guid":{"rendered":"https:\/\/sanjayshenoy.com\/?p=1002617"},"modified":"2023-01-12T12:04:55","modified_gmt":"2023-01-12T06:34:55","slug":"what-is-ctr-in-seo","status":"publish","type":"post","link":"https:\/\/sanjayshenoy.com\/what-is-ctr-in-seo\/","title":{"rendered":"What is CTR in SEO? 8 Practical Tips to improve organic CTR"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"680\" src=\"https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/01\/What-is-CTR-in-SEO.png\" alt=\"What is CTR in SEO\" class=\"wp-image-1002618\" srcset=\"https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/01\/What-is-CTR-in-SEO.png 900w, https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/01\/What-is-CTR-in-SEO-300x227.png 300w, https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/01\/What-is-CTR-in-SEO-768x580.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p>The only place heavy traffic is appreciated and desired is on your website, hands down!<\/p>\n\n\n\n<p>And don\u2019t even get me started on the lengths one needs to go to get more traffic.<\/p>\n\n\n\n<p>But how do you measure traffic?<\/p>\n\n\n\n<p>The first and foremost thing to consider to measure and improve your campaign to increase traffic is the Click-through rate.<\/p>\n\n\n\n<p>Read on to know the <a href=\"https:\/\/sanjayshenoy.com\/what-is-a-kpi-in-seo\/\">importance of CTR in SEO<\/a>.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sanjayshenoy.com\/what-is-ctr-in-seo\/#What_is_CTR_in_SEO\" title=\"What is CTR in SEO?\u00a0\">What is CTR in SEO?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sanjayshenoy.com\/what-is-ctr-in-seo\/#What_are_the_benefits_of_CTR\" title=\"What are the benefits of CTR?\">What are the benefits of CTR?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sanjayshenoy.com\/what-is-ctr-in-seo\/#CTR_SEO_Is_CTR_a_ranking_signal\" title=\"CTR &amp; SEO: Is CTR a ranking signal?\">CTR &amp; SEO: Is CTR a ranking signal?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/sanjayshenoy.com\/what-is-ctr-in-seo\/#How_to_improve_Organic_CTR\" title=\"How to improve Organic CTR?\">How to improve Organic CTR?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/sanjayshenoy.com\/what-is-ctr-in-seo\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/sanjayshenoy.com\/what-is-ctr-in-seo\/#FAQs\" title=\"FAQs\">FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_CTR_in_SEO\"><\/span>What is CTR in SEO?\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Click-through rate (CTR) is the percentage of people who clicked on a link out of the number of people who viewed the link.\u00a0 <\/p>\n\n\n\n<p>That is to say if 10 people came across the link to your website, and 2 people ended up clicking on the link, then the click-through rate is 20%.<\/p>\n\n\n\n<p>CTR is the quality score of your ads, listings, YouTube videos, and keywords.\u00a0 Quality in this case refers to the relevance of your ads and other links to user queries.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you calculate CTR?<\/strong><\/h3>\n\n\n\n<p>Click-through rate = (Number of clicks \/ Number of impressions) x 100<\/p>\n\n\n\n<p>CTR is a popular SEO metric that tells you whether searchers are finding your ads relevant or not.\u00a0 A high CTR means users are finding your ads highly relevant and a low CTR indicates that users are not finding your ads relevant enough.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_the_benefits_of_CTR\"><\/span>What are the benefits of CTR?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The Click-through rate is quite an important metric in the <a href=\"https:\/\/sanjayshenoy.com\/how-to-become-a-digital-marketer-in-india\/\">digital marketing<\/a> field.\u00a0 <\/p>\n\n\n\n<p>If your content is out there on an online platform, whether written text, images, or videos, several people may bump into it, and some of them are going to click open to see what it is all about.<\/p>\n\n\n\n<p>CTR tells you whether your ad copy is working, whether your title and metadata are bait-y enough for clicks, and whether your email subject lines are forcing users to open them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pay-per-click Marketing<\/strong><\/h3>\n\n\n\n<p>Search engines deem CTR as a very important factor for revenue.&nbsp; Pay-per-click marketing or search engine marketing is a form of advertising online so that your website\/business appears at the top of organic search results.&nbsp;&nbsp;<\/p>\n\n\n\n<p>You are basically paying the search engine to stay at the top of search results for specific user queries.\u00a0 Each click earned in those results is paid for.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Paid Ads<\/strong><\/h3>\n\n\n\n<p>When users search for queries in search engines, they are exactly telling what they are looking for.\u00a0 As a good advertiser, your job is to provide the exact response to their queries in your paid ads.\u00a0 <\/p>\n\n\n\n<p>You will want to know which words attract clicks.\u00a0 The CTR of different keywords helps you measure the performance of ads in searches and you can increase relevancy accordingly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Email marketing<\/strong><\/h3>\n\n\n\n<p>You use CTR to measure the number of people who clicked on the link in your email from the total number of people who opened it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Social media marketing<\/strong><\/h3>\n\n\n\n<p>It is the same general rule here too.\u00a0 CTR determines the number of people who viewed your ad on social media against the number of people who actually clicked on the Ad.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Internal links on websites<\/strong><\/h3>\n\n\n\n<p>Other than advertisements, CTR also measures the performance of <a href=\"https:\/\/sanjayshenoy.com\/what-is-internal-linking-in-seo\/\">internal links<\/a> on websites, elements of Call-to-action, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>SEO<\/strong><\/h3>\n\n\n\n<p>SEO is not just about ranking in the Search Results Pages(SERPs), but also getting organic traffic to your website through relevant content to user queries.\u00a0<\/p>\n\n\n\n<p> You can use CTR to know how many people visited your pages out of the total number of people who landed on the SERP.\u00a0 This shows whether users are finding your content relevant or not.<\/p>\n\n\n\n<p>CTR determines the performance of your pages that are ranking in the Search Results Pages(SERPs).\u00a0\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CTR_SEO_Is_CTR_a_ranking_signal\"><\/span>CTR &amp; SEO: Is CTR a ranking signal?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google has maintained for ages that it does not consider CTR as a ranking signal.\u00a0 Here is a tweet by Google\u2019s John Mueller: <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"940\" height=\"337\" src=\"https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/01\/Is-CTR-a-ranking-signal.png\" alt=\"A Tweet by John Mueller - Is CTR a ranking signal\" class=\"wp-image-1002619\" srcset=\"https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/01\/Is-CTR-a-ranking-signal.png 940w, https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/01\/Is-CTR-a-ranking-signal-300x108.png 300w, https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/01\/Is-CTR-a-ranking-signal-768x275.png 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<p>Let us set that aside for a bit and think logically.<\/p>\n\n\n\n<p>Traffic matters for SEO.\u00a0 So CTR is a part of SEO.<\/p>\n\n\n\n<p>If you are already ranking in the SERP, CTR depends on what position you are ranking.\u00a0 The ones that ranker is usually the ones with the higher click-through rate.\u00a0 <\/p>\n\n\n\n<p>But if a link is ranking low, will a dramatic increase in CTR make Google push it up to the top of the results?<\/p>\n\n\n\n<p>Apparently, it can get Google\u2019s attention.\u00a0 Let\u2019s see what the master Rand Fishkin, founder of <a href=\"https:\/\/moz.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">M<\/a>oz, said about the <a href=\"https:\/\/moz.com\/blog\/impact-of-queries-and-clicks-on-googles-rankings-whiteboard-friday\" target=\"_blank\" rel=\"noreferrer noopener\">impact of clicks and click-through rate on ranking<\/a>.\u00a0 He gives the example of \u201c<em>How to make perfect sushi rice<\/em>\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"895\" height=\"514\" src=\"https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/01\/CTR-in-SEO.png\" alt=\"CTR in SEO \" class=\"wp-image-1002620\" srcset=\"https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/01\/CTR-in-SEO.png 895w, https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/01\/CTR-in-SEO-300x172.png 300w, https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/01\/CTR-in-SEO-768x441.png 768w\" sizes=\"(max-width: 895px) 100vw, 895px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"922\" height=\"504\" src=\"https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/01\/Click-through-rate-1.png\" alt=\"What is CTR in SEO \" class=\"wp-image-1002621\" srcset=\"https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/01\/Click-through-rate-1.png 922w, https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/01\/Click-through-rate-1-300x164.png 300w, https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/01\/Click-through-rate-1-768x420.png 768w\" sizes=\"(max-width: 922px) 100vw, 922px\" \/><\/figure>\n\n\n\n<p>On one hand, there is some logical explanation for CTR as a ranking factor, while on the other, we have Google itself denying it.\u00a0 So what should we do?<\/p>\n\n\n\n<p>Let\u2019s not get into the debate at all.<\/p>\n\n\n\n<p>Should you continue to track CTR?<\/p>\n\n\n\n<p>Yes!<\/p>\n\n\n\n<p>Ranking signal or not, it is a metric that tells you how your content is performing.\u00a0 So don\u2019t rule it out.\u00a0 But don\u2019t place all your bets on one stock.\u00a0 There are plenty of metrics influencing your SEO.\u00a0 Make use of them too.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_improve_Organic_CTR\"><\/span>How to improve Organic CTR?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The organic Click-through rate is the percentage of people that click on a result in the SERP, out of the people who saw it.\u00a0<\/p>\n\n\n\n<p>What is a good CTR in SEO?<\/p>\n\n\n\n<p>Like most things in SEO, the answer to that question is \u2013 \u201cIt depends.\u201d\u00a0<\/p>\n\n\n\n<p>What does it depend on?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Search intent<\/li>\n\n\n\n<li>The niche\/industry<\/li>\n\n\n\n<li>The keywords you have chosen<\/li>\n\n\n\n<li>Branded keywords\/unbranded keywords<\/li>\n\n\n\n<li>Individual ad campaigns\u00a0<\/li>\n\n\n\n<li>SERP Snippets<\/li>\n\n\n\n<li>Google News results<\/li>\n\n\n\n<li>Ranking position<\/li>\n\n\n\n<li>And more&#8230; <\/li>\n<\/ul>\n\n\n\n<p>With different variables involved and thanks to the ever-changing Google algorithm, it is difficult to get specific methods to improve CTR.\u00a0 But here are some simple practices you can follow without spending the big bucks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Best practices for CTR<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Rethink your target audience<\/h4>\n\n\n\n<p>A well-defined target audience is a must.\u00a0 If your CTR is bad, it could mean you are targeting the wrong audience.\u00a0 If you are targeting gender or age, try to get more specific about the user persona.<\/p>\n\n\n\n<p>You can define the <a href=\"https:\/\/sanjayshenoy.com\/create-user-personas\/\" target=\"_blank\" rel=\"noreferrer noopener\">user persona<\/a> by considering their background, education, demographic information, socio-economic conditions, buying habits, etc.\u00a0 When you get specific, you have a better chance of hitting a home run.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Optimize the title<\/h4>\n\n\n\n<p>If you are using Rank Math Pro, on-page SEO is going to be a piece of cake.\u00a0 Since the title is the first thing a reader is going to see you need to work hard on it.\u00a0\u00a0<\/p>\n\n\n\n<p>You can take the help of headline generators for the same but don\u2019t forget to use your own logic and common sense.\u00a0 <\/p>\n\n\n\n<p>Given that there is no right or wrong here, you can only try and see what works for you.\u00a0\u00a0<\/p>\n\n\n\n<p>You can follow some of these tips to optimize your title.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Use brackets in the title<\/h5>\n\n\n\n<p>It is a way of adding specific details to your headline so users already know what the content is about.\u00a0 They are more likely to click when they are informed about what they can expect.<\/p>\n\n\n\n<p>Example &#8211; <a href=\"https:\/\/sanjayshenoy.com\/ahrefs-review\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Most Definitive Ahrefs Review [+5 Unique ways to use it]\u00a0<\/a><\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Add numbers<\/h5>\n\n\n\n<p>Readers can predict how much content they are going to get.\u00a0 They are mentally prepared automatically.\u00a0 If it is a statistic it could impress the user into clicking on it<\/p>\n\n\n\n<p>Example &#8211; <\/p>\n\n\n\n<p><a href=\"https:\/\/sanjayshenoy.com\/best-books-on-writing\/\" target=\"_blank\" rel=\"noreferrer noopener\">7 Best Books on Writing that will inspire you to Write<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/sanjayshenoy.com\/ranking-2400-keywords-zero-backlinks\/\" target=\"_blank\" rel=\"noreferrer noopener\">How I ranked for 2400 keywords with Zero Backlinks<\/a><\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Use emotions<\/h5>\n\n\n\n<p>People relate to emotions and feelings and get attracted if the title reflects what they feel.<\/p>\n\n\n\n<p>Example &#8211; <a href=\"https:\/\/sanjayshenoy.com\/advanced-keyword-research-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Lazy Man\u2019s Guide to Advanced Keyword Research<\/a><\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Make it relatable<\/h5>\n\n\n\n<p>If a user relates to what he sees, he connects better. Example &#8211; <a href=\"https:\/\/sanjayshenoy.com\/blogging-tips-beginners\/\" target=\"_blank\" rel=\"noreferrer noopener\">9 Blogging tips for Beginners<\/a><\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Include the current year in the title<\/h5>\n\n\n\n<p>To indicate that it is the latest and updated content (and keep it updated).<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Avoid Sensational Click-bait words<\/h5>\n\n\n\n<p>Though it might increase clicks, if the users are not happy, they would leave right away, thus increasing your bounce rate.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Keep your URLs short, compact and clean<\/h4>\n\n\n\n<p>Shorter URLs tend to perform better in Google Results.\u00a0 Even users look up to URLs that are clean and self-explanatory rather than those with lengthy combination alphabets and symbols.\u00a0 You can keep a check on these things:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>They are readable<\/li>\n\n\n\n<li>Keywords are included<\/li>\n\n\n\n<li>Stop words can be excluded (and, or, on, of, but, etc.)<\/li>\n\n\n\n<li>Exclude punctuation characters<\/li>\n\n\n\n<li>URL matches the title provided it makes sense<\/li>\n\n\n\n<li>Words are not repetitive<\/li>\n<\/ul>\n\n\n\n<p>Example &#8211; <a href=\"https:\/\/sanjayshenoy.com\/what-is-seo-how-it-works\/\" target=\"_blank\" rel=\"noreferrer noopener\">What is SEO &amp; How does it work? <\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/sanjayshenoy.com\/what-are-breadcrumbs-in-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">What are breadcrumbs in SEO? <\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/sanjayshenoy.com\/find-your-niche\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to find your Niche? <\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Optimize the Meta Description<\/h4>\n\n\n\n<p>This is probably underrated as the <a href=\"https:\/\/sanjayshenoy.com\/how-to-write-a-compelling-meta-description\/\">meta description<\/a> is not quite as important as the title itself.\u00a0 But it does play an important role in organic CTR.\u00a0 Describe what the link will lead to and advertise your content in 150 to 170 characters (approximate space given in the results).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Keyword Research<\/h4>\n\n\n\n<p>Identify the keywords that are popular, check what keywords your competitors are using, and use the keywords in your title, URL, and meta descriptions.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Respond to search intent and user intent in your content<\/h4>\n\n\n\n<p>Add more value to your content.\u00a0 Find all the queries users are looking for around a topic, you will find it in People also ask for in the search.\u00a0 Respond to all of them.\u00a0 Provide what users are looking for.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Use stronger Call-to-action:<\/h4>\n\n\n\n<p>You are engaging your audience through your content.\u00a0 It is in your hands to make it interactive and incorporate a strong CTA.\u00a0 Shed generic terms like \u201cclick here\u201d. <\/p>\n\n\n\n<p>Speak to them with more words like \u201cBook your free consultation now\u201d or \u201cDownload your free ebook here\u201d.\u00a0 It is more specific and detailed.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Using Rich Results:<\/h4>\n\n\n\n<p>Rich results are attractive.&nbsp; They are the hoardings for your content and help in boosting CTR.&nbsp; There are several schema markups you can use, like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Thumbnails<\/li>\n\n\n\n<li>Breadcrumbs<\/li>\n\n\n\n<li>Reviews<\/li>\n\n\n\n<li>FAQ<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/01\/Conclusion-1-1024x682.jpg\" alt=\"Conclusion - CTR in SEO \" class=\"wp-image-1002622\" srcset=\"https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/01\/Conclusion-1-1024x682.jpg 1024w, https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/01\/Conclusion-1-300x200.jpg 300w, https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/01\/Conclusion-1-768x511.jpg 768w, https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/01\/Conclusion-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Clearly, there is a divided opinion as to whether that CTR is a ranking signal.\u00a0 Yet, clearly, it is important for SEO in many ways, the primary one being a test to understand how your content is performing.<\/p>\n\n\n\n<p>Either way, CTR gets you results, more so when you work on optimizing it at scale.\u00a0 End of the day you want results.\u00a0 You want users to click through your links and engage with your content.\u00a0 <\/p>\n\n\n\n<p>So why not consider it as one of your SEO metrics?<\/p>\n\n\n\n<p>What is your opinion of CTR in SEO?\u00a0 <\/p>\n\n\n\n<p>Let me know in the comments.<\/p>\n\n\n\n<p>I have answered some of the queries in the FAQ that did not naturally fit with the article.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1673473087136\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>Where to check your CTR?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-11-163904-150x150.png\" class=\"alignright\" alt=\"Screenshot of GSC of my website to show the CTR in SEO\" \/>\n<p>The easiest way to check your CTR is Google Search Console where you can track the performance of your web pages.\u00a0 Login to your Google Search Console.<\/p>\n<p>1. Open the Search Results section in the dashboard.<br \/>2. Select Average CTR in the graph displayed.<br \/>3. You can also select the Date range for the timeline you want to view the CTR for.<br \/>4. Below the chart select the Pages tab and choose the page for which you want the CTR results.<br \/>5. Then you can look for specific queries in the Queries tab.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1673473232053\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>What is the good average CTR by position?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-11-164111-150x150.png\" class=\"alignright\" alt=\"\" \/>\n<p>CTR differs by position in the SERP.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1673473291414\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>How do you determine the CTR in a client\u2019s search ads?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Click-through rate or CTR is the percentage of clicks an ad receives, divided by the number of times the ad is viewed (it\u2019s called impressions):<\/p>\n<p>(clicks \/ impressions) x 100 = CTR<\/p>\n<p>(10 clicks\/ 1000 impressions) x 100 = 1%<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1673473309834\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>What is the main reason for low CTR?\u00a0<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Low CTR could be because of:<br \/>&#8211; Targeting the wrong audience<br \/>&#8211; Your content is not relevant<br \/>&#8211; Ambiguity in keywords &#8211;<br \/>&#8211; Zero-click searches &#8211; searches that provide answers in the results without having to click on any of the results.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1673473335814\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>Is it okay to have a low CTR?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Totally!<\/p>\n<p>Low CTR does not always mean you have failed as much as high CTR does not automatically mean you have succeeded.\u00a0 I can offer freebies and attract multiple clicks but is that my end goal for my business? Maybe not! Such ads are not helping my business.\u00a0 I need to define my business metrics and then check my CTR.\u00a0\u00a0<\/p>\n<p>Remember that it is conversions you are looking for more than clicks.\u00a0 CTR is just the means to an end.\u00a0 Low CTR is fine as long as your ads are performing well and you are meeting your business objectives.\u00a0 High conversions with low CTR is better than low conversion with high CTR.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1673473356999\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>Can you get clicks in spite of zero-click results?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>There is no avoiding featured snippets.\u00a0 Either you optimize for featured snippets or find a way to outsmart Google to get clicks anyway.\u00a0 <\/p>\n<p>Follow the best practices I have mentioned in the article and leave the rest to Google God!<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The only place heavy traffic is appreciated and desired is on your website, hands down! And don\u2019t even get me started on the lengths one needs to go to get more traffic. But how do you measure traffic? The first and foremost thing to consider to measure and improve your campaign to increase traffic is [&hellip;]<\/p>\n","protected":false},"author":1000014,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1000030],"tags":[1000064],"class_list":["post-1002617","post","type-post","status-publish","format-standard","hentry","category-seo","tag-what-is-ctr-in-seo"],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/sanjayshenoy.com\/wp-json\/wp\/v2\/posts\/1002617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sanjayshenoy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sanjayshenoy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sanjayshenoy.com\/wp-json\/wp\/v2\/users\/1000014"}],"replies":[{"embeddable":true,"href":"https:\/\/sanjayshenoy.com\/wp-json\/wp\/v2\/comments?post=1002617"}],"version-history":[{"count":6,"href":"https:\/\/sanjayshenoy.com\/wp-json\/wp\/v2\/posts\/1002617\/revisions"}],"predecessor-version":[{"id":1003562,"href":"https:\/\/sanjayshenoy.com\/wp-json\/wp\/v2\/posts\/1002617\/revisions\/1003562"}],"wp:attachment":[{"href":"https:\/\/sanjayshenoy.com\/wp-json\/wp\/v2\/media?parent=1002617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sanjayshenoy.com\/wp-json\/wp\/v2\/categories?post=1002617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sanjayshenoy.com\/wp-json\/wp\/v2\/tags?post=1002617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}