{"id":1003235,"date":"2023-03-22T23:18:59","date_gmt":"2023-03-22T17:48:59","guid":{"rendered":"https:\/\/sanjayshenoy.com\/?p=1003235"},"modified":"2023-03-22T23:19:01","modified_gmt":"2023-03-22T17:49:01","slug":"write-marketing-case-study","status":"publish","type":"post","link":"https:\/\/sanjayshenoy.com\/write-marketing-case-study\/","title":{"rendered":"How to write a Marketing Case Study to attract customers?"},"content":{"rendered":"\n

Do you remember going to a fancy restaurant for the first time?<\/p>\n\n\n\n

Remember the awkwardness when you were unsure how to eat using the fancy knife and fork.  What did you do then?<\/p>\n\n\n\n

You watched what others were doing and tried imitating their etiquettes and mannerisms. That\u2019s how you got comfortable\u2014looking at others!<\/p>\n\n\n\n

We are social animals and look to others for validation and assess whether a specific situation warrants a solution.   We use this same concept while writing a marketing case study.<\/p>\n\n\n\n

If a salesperson gives mere data and results in the form of statistics to his users, shows the growth graph, and gets it over with, he would soon enough get his business over with.  <\/p>\n\n\n\n

The only way to connect with users to convert to customers is by providing them with something that they can relate to.<\/p>\n\n\n\n

Tell them a story!<\/p>\n\n\n\n

I am not kidding. Who doesn\u2019t like stories?<\/p>\n\n\n\n

Would you rather analyze graphs or see tangible results?<\/p>\n\n\n\n

I would feel more comfortable knowing an individual experience of somebody who has benefitted from a product or service rather than raw data.<\/p>\n\n\n\n

Stories are attention-seeking, relatable, and understandable.  I shall tell you in this article how to write one.  <\/p>\n\n\n\n

If you want to write a case study for your own product or for a client\u2019s, let me first tell you what a case study is and why it is important for marketing before we get into the whole storytelling business.<\/p>\n\n\n\n

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