{"id":1003658,"date":"2023-05-18T08:12:12","date_gmt":"2023-05-18T02:42:12","guid":{"rendered":"https:\/\/sanjayshenoy.com\/?p=1003658"},"modified":"2023-05-18T08:12:13","modified_gmt":"2023-05-18T02:42:13","slug":"why-infographics-are-important-for-seo","status":"publish","type":"post","link":"https:\/\/sanjayshenoy.com\/why-infographics-are-important-for-seo\/","title":{"rendered":"The Power of Visuals: Why Infographics Are Important for SEO"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"680\" src=\"https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/05\/Why-infographics-are-important-1024x680.jpg\" alt=\"Why Infographics Are Important\" class=\"wp-image-1003659\" srcset=\"https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/05\/Why-infographics-are-important-1024x680.jpg 1024w, https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/05\/Why-infographics-are-important-300x199.jpg 300w, https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/05\/Why-infographics-are-important-768x510.jpg 768w, https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/05\/Why-infographics-are-important-1536x1020.jpg 1536w, https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/05\/Why-infographics-are-important.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sanjayshenoy.com\/why-infographics-are-important-for-seo\/#Key_takeaways_for_you_%E2%80%93_Why_infographics_are_important\" title=\"Key takeaways for you &#8211; Why infographics are important?\">Key takeaways for you &#8211; Why infographics are important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sanjayshenoy.com\/why-infographics-are-important-for-seo\/#What_are_infographics\" title=\"What are infographics?\">What are infographics?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sanjayshenoy.com\/why-infographics-are-important-for-seo\/#How_do_infographics_help_SEO\" title=\"How do infographics help SEO?\">How do infographics help SEO?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/sanjayshenoy.com\/why-infographics-are-important-for-seo\/#Makes_link-building_easier\" title=\"Makes link-building easier\">Makes link-building easier<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/sanjayshenoy.com\/why-infographics-are-important-for-seo\/#It_helps_spread_brand_awareness\" title=\"It helps spread brand awareness\">It helps spread brand awareness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/sanjayshenoy.com\/why-infographics-are-important-for-seo\/#Helps_rank_higher_in_the_image_search\" title=\"Helps rank higher in the image search\">Helps rank higher in the image search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/sanjayshenoy.com\/why-infographics-are-important-for-seo\/#Increases_relevancy\" title=\"Increases relevancy\">Increases relevancy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/sanjayshenoy.com\/why-infographics-are-important-for-seo\/#How_to_design_your_own_infographics\" title=\"How to design your own infographics?\">How to design your own infographics?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/sanjayshenoy.com\/why-infographics-are-important-for-seo\/#Make_it_unique\" title=\"Make it unique\">Make it unique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/sanjayshenoy.com\/why-infographics-are-important-for-seo\/#Make_it_short_and_precise\" title=\"Make it short and precise\">Make it short and precise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/sanjayshenoy.com\/why-infographics-are-important-for-seo\/#Be_creative_and_bold\" title=\"Be creative and bold.\">Be creative and bold.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/sanjayshenoy.com\/why-infographics-are-important-for-seo\/#Add_the_share_button\" title=\"Add the share button.\">Add the share button.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/sanjayshenoy.com\/why-infographics-are-important-for-seo\/#How_to_optimize_your_infographics_for_search\" title=\"How to optimize your infographics for search?\">How to optimize your infographics for search?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/sanjayshenoy.com\/why-infographics-are-important-for-seo\/#Start_with_keyword_research\" title=\"Start with keyword research\">Start with keyword research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/sanjayshenoy.com\/why-infographics-are-important-for-seo\/#Use_the_primary_keyword_as_the_file_name\" title=\"Use the primary keyword as the file name.\">Use the primary keyword as the file name.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/sanjayshenoy.com\/why-infographics-are-important-for-seo\/#Add_the_word_infographic_to_the_header_tag\" title=\"Add the word infographic to the header tag\">Add the word infographic to the header tag<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/sanjayshenoy.com\/why-infographics-are-important-for-seo\/#Add_alt_text\" title=\"Add alt text\">Add alt text<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/sanjayshenoy.com\/why-infographics-are-important-for-seo\/#Mention_it_in_the_meta_description\" title=\"Mention it in the meta description\">Mention it in the meta description<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/sanjayshenoy.com\/why-infographics-are-important-for-seo\/#Optimize_your_URL\" title=\"Optimize your URL\">Optimize your URL<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/sanjayshenoy.com\/why-infographics-are-important-for-seo\/#Ready_to_up_your_SEO_Game_1_notch_higher_with_infographics\" title=\"Ready to up your SEO Game 1 notch higher with infographics?\">Ready to up your SEO Game 1 notch higher with infographics?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/sanjayshenoy.com\/why-infographics-are-important-for-seo\/#FAQs\" title=\"FAQs\">FAQs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/sanjayshenoy.com\/why-infographics-are-important-for-seo\/#What_are_the_three_important_elements_of_infographics\" title=\"What are the three important elements of infographics?\">What are the three important elements of infographics?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/sanjayshenoy.com\/why-infographics-are-important-for-seo\/#What_are_the_main_features_of_an_infographic\" title=\"What are the main features of an infographic?\">What are the main features of an infographic?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_takeaways_for_you_%E2%80%93_Why_infographics_are_important\"><\/span>Key takeaways for you &#8211; Why infographics are important?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>&#8211; Infographics are super powerful tools for communicating complex info in a visually appealing and digestible way. From timeline to comparison infographics, they can transform any dull topic into a captivating one.<br><br>&#8211; You might be wondering how infographics and SEO go hand in hand. Well, a well-crafted infographic can make link-building easier, increase brand awareness, drive more traffic to your site, and help you rank higher in image searches. Plus, it adds relevancy to your content, making it evergreen.<br><br>&#8211; Now, creating infographics doesn&#8217;t require a degree in graphic design. With tools like Canva and Piktochart, you can get your hands dirty in no time. Just remember to keep it unique, short, and creative, and don&#8217;t forget to add that share button.<br><br>&#8211; But what&#8217;s the use of a great infographic if it doesn&#8217;t reach your audience, right? So, do some <a href=\"https:\/\/sanjayshenoy.com\/advanced-keyword-research-guide\/\">keyword research<\/a>, use the keyword as your file name, add &#8220;infographic&#8221; in your header tag, and don&#8217;t forget to optimize your URL. These tricks will make your infographic SEO-friendly.<br><br>&#8211; To sum it up, infographics are like the billboards of the internet world. They can bring in more traffic, earn you backlinks, and spread brand awareness. So, don&#8217;t wait any longer. Start creating and see your SEO game level up.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Imagine ourselves in a bustling city.&nbsp;<\/p>\n\n\n\n<p>Picture a crowded street with people hurrying past billboards and signs vying for their attention.<\/p>\n\n\n\n<p>In this bustling environment, only the most eye-catching and captivating displays manage to capture the interest of passersby, leaving a lasting impression.<\/p>\n\n\n\n<p>Like these captivating billboards, infographics provide a visual break from the textual overload prevalent on the web.&nbsp;<\/p>\n\n\n\n<p>They transform complex information into visually appealing and easily digestible pieces of content that are more likely to capture attention and engage viewers.<\/p>\n\n\n\n<p>That\u2019s the reason why infographics are important and have gained popularity on the internet.<\/p>\n\n\n\n<p>Want to know more about how they can help your SEO goals and how to create them?<\/p>\n\n\n\n<p>Hop in!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_infographics\"><\/span><strong>What are infographics?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Well, what exactly are infographics?<\/p>\n\n\n\n<p>Simply put, it visually represents information through a chart or diagram. Or in other words, it is a mix of information and graphics.&nbsp;<\/p>\n\n\n\n<p>The best part about using infographics is that it turns a dull topic into a spellbinding experience.<\/p>\n\n\n\n<p>Using infographics, you can present your content in an easily digestible way that your audience can absorb at a glance.<\/p>\n\n\n\n<p>They are a form of visual communication created to grab your audience&#8217;s attention while engaging them in complex and factual content.&nbsp;<\/p>\n\n\n\n<p>There are different types of infographics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Timeline infographics<\/li>\n\n\n\n<li>Informational infographics<\/li>\n\n\n\n<li>Map infographics<\/li>\n\n\n\n<li>List infographics<\/li>\n\n\n\n<li>Data visualization infographics<\/li>\n\n\n\n<li>Comparison infographics<\/li>\n<\/ul>\n\n\n\n<p>You choose from them as per your need.&nbsp;<\/p>\n\n\n\n<p>Besides enhancing user experience, infographics can help you stay ahead in your SEO game.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s check how!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_do_infographics_help_SEO\"><\/span><strong>How do infographics help SEO?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As I said before, infographics can totally change your SEO game, and here\u2019s how that can happen:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Makes_link-building_easier\"><\/span><strong>Makes link-building easier<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As per <a href=\"https:\/\/www.searchenginejournal.com\/ranking-factors\/top-ranking-factors\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Search Engine Journal<\/a>, mindblowing content, and link-building are the best SEO strategies to help your website rank higher on the SERPs.<\/p>\n\n\n\n<p>With infographics, link-building becomes much easier.<\/p>\n\n\n\n<p>How?<\/p>\n\n\n\n<p>When you create a visually stunning infographic with valuable information and data, people will share it on their website, and the best part is you don\u2019t even need to beg them.<\/p>\n\n\n\n<p>You can add an embed code to your site, making it easier for people to use it in their own content while linking back to the original source.<\/p>\n\n\n\n<p>Isn\u2019t it a great idea!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"It_helps_spread_brand_awareness\"><\/span><strong>It helps spread brand awareness<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Infographics are the best tools to spread your brand awareness. You can use this, to impart important information about your brand, product, or services.&nbsp;<\/p>\n\n\n\n<p>These precisely created visual treats can be powerful communication tools to describe your brand. They just don\u2019t tell people your brand story but show it to them visually.&nbsp;<\/p>\n\n\n\n<p>Along with spreading brand awareness, they <a href=\"https:\/\/www.quicksprout.com\/how-to-build-brand-awareness-for-your-business\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">drive traffic<\/a> to your site.&nbsp;<\/p>\n\n\n\n<p>Yes, a well-crafted infographic targeting a specific audience can drive traffic to your site.<\/p>\n\n\n\n<p>If you create relevant, informative, valuable infographics with excellent visual appeal, it is likely that they will grab the attention.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Helps_rank_higher_in_the_image_search\"><\/span><strong>Helps rank higher in the image search<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Another benefit of infographics is that they help your site rank higher in the image search. Image search is one of the SERP features and a Google search channel.<\/p>\n\n\n\n<p>So if you create an infographic that explains and clarifies complex processes or topics, you will get some extra clicks and traffic.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Increases_relevancy\"><\/span><strong>Increases relevancy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When you create an interesting infographic, it can circulate for many years. Some topics are evergreen, and they always interest not only your target audience but also the industry and general public.&nbsp;<\/p>\n\n\n\n<p>So try to address topics from unique angles, and they will sustain the test of time long after your content is published.&nbsp;<\/p>\n\n\n\n<p>I am sure you have now understood how infographics can change your SEO game.<\/p>\n\n\n\n<p>Now, let\u2019s move forward and learn some tips to design your own infographics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_design_your_own_infographics\"><\/span><strong>How to design your own infographics?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you are new to infographics, you must wonder how to create awesome infographics for your site or business.&nbsp;<\/p>\n\n\n\n<p>You will be happy to know that you won\u2019t need an expert to do that, as there are many free and paid tools available in the market that will help you do it easily.<\/p>\n\n\n\n<p>Some of these tools are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Canva<\/li>\n\n\n\n<li>Easelly<\/li>\n\n\n\n<li>Piktochart<\/li>\n\n\n\n<li>Snappa<\/li>\n\n\n\n<li>Infogram<\/li>\n\n\n\n<li>Adobe Express<\/li>\n<\/ul>\n\n\n\n<p>Whichever tool you use, keep these points in mind:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Make_it_unique\"><\/span><strong>Make it unique<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&nbsp;It is essential to make it unique to stand out in the crowd. A unique design that explains everything clearly will attract your audience&#8217;s attention.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Make_it_short_and_precise\"><\/span><strong>Make it short and precise<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Believe me, your audience can get information from any corner of the internet. They will come to your site only to find digestible information.<\/p>\n\n\n\n<p>So don\u2019t overwhelm them with information. Also, using too many images, colors, and designs may confuse your audience.<\/p>\n\n\n\n<p>So make it simple for them with minimal use of words.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Be_creative_and_bold\"><\/span><strong>Be creative and bold.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Whatever your message is, you need to keep it bold and innovative.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"791\" height=\"1024\" src=\"https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/05\/image-17-791x1024.png\" alt=\"An example of an infographic \" class=\"wp-image-1003661\" srcset=\"https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/05\/image-17-791x1024.png 791w, https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/05\/image-17-232x300.png 232w, https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/05\/image-17-768x994.png 768w, https:\/\/sanjayshenoy.com\/wp-content\/uploads\/2023\/05\/image-17.png 816w\" sizes=\"(max-width: 791px) 100vw, 791px\" \/><\/figure>\n\n\n\n<p>Look at this infographic. There are very few words. But the creator has conveyed his message by using images and shapes effectively.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Add_the_share_button\"><\/span><strong>Add the share button.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Of course, you need to share your message through the infographic you have created, and to do so you need to add a share button.&nbsp;<\/p>\n\n\n\n<p>This will help people share the infographics across <a href=\"https:\/\/sanjayshenoy.com\/how-to-use-the-aida-model\/\">social media<\/a> platforms spreading your message.<\/p>\n\n\n\n<p>I am sure you have now got the hang of creating infographics, and you just need to know how to make the search bot and viewers aware of its presence.&nbsp;<\/p>\n\n\n\n<p>Let me help you understand that.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_optimize_your_infographics_for_search\"><\/span><strong>How to optimize your infographics for search?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here\u2019s how you should optimize your infographics for search:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Start_with_keyword_research\"><\/span><strong>Start with keyword research<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is the most important part because irrespective of the type of content when you need to SEO optimize it, <a href=\"https:\/\/sanjayshenoy.com\/best-keyword-research-tools\/\">keyword research<\/a> is always the starting point.<\/p>\n\n\n\n<p>If you already have the content ready, then you will also have the list of keywords that you have used. If you start from scratch, you must conduct keyword research first.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_the_primary_keyword_as_the_file_name\"><\/span><strong>Use the primary keyword as the file name.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Don\u2019t name the file \u201cinfographic_1.jpg\u201d.&nbsp;<\/p>\n\n\n\n<p>Instead, use the primary keyword as the file name.<\/p>\n\n\n\n<p>\u201cWhat-are-the-benefits-of-blackseed-oil.jpg\u201d is a much better file name. Mainly because Google can\u2019t read the actual content of your infographics, but it can read your file name.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Add_the_word_infographic_to_the_header_tag\"><\/span><strong>Add the word infographic to the header tag<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You can use the term \u201cinfographic\u201d in your header tag to let people know that your content contains an infographic.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Add_alt_text\"><\/span><strong>Add alt text<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Adding alt text is another way to let search engines know what your content is all about. If an image fails to load, people will see the alt text you added in the alt tags.&nbsp;<\/p>\n\n\n\n<p>To know more about alt text, check out my <a href=\"https:\/\/sanjayshenoy.com\/what-is-alt-text-in-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">blog<\/a> on the same.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mention_it_in_the_meta_description\"><\/span><strong>Mention it in the meta description<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Your prime focus should be to keep the <a href=\"https:\/\/sanjayshenoy.com\/how-to-write-a-compelling-meta-description\/\">meta description<\/a> within 150-160 words. Use your creativity and Try to add the term \u201cinfographics\u201d along with the primary keyword in it.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimize_your_URL\"><\/span><strong>Optimize your URL<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If the infographic is the focus of your content, add the word \u201cinfographic\u201d along with the primary keyword in your URL.<\/p>\n\n\n\n<p>But try to do it without compromising the URL length. Also, it doesn\u2019t mean you must mention it every time you have an infographic.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ready_to_up_your_SEO_Game_1_notch_higher_with_infographics\"><\/span><strong>Ready to up your SEO Game 1 notch higher with infographics?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now think about getting backlinks without bagging them simply by creating these wonderful easy-to-digest marvels.&nbsp;<\/p>\n\n\n\n<p>You are earning backlinks and spreading awareness about your brand, product, or services.&nbsp;<\/p>\n\n\n\n<p>You don\u2019t need to think twice before creating infographics with the tips and tools I have mentioned in this post.&nbsp;<\/p>\n\n\n\n<p>So don\u2019t just wait; create your own infographics today and master the SEO game.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1684376773241\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"What_are_the_three_important_elements_of_infographics\"><\/span><strong>What are the three important elements of infographics?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>The three important elements of an infographic are:<\/p>\n<p>1. The story that you want to tell through your infographics.\u00a0<\/p>\n<p>2. A copy of an infographic is super important. Write an attention-grabbing headline. Keep it simple. The rest of the points need to be precise and to the point.<\/p>\n<p>3. Design is another element that is paramount to it. The design includes the color, font, and layout. It should not be overwhelming.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1684376840041\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"What_are_the_main_features_of_an_infographic\"><\/span><strong>What are the main features of an infographic?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>These are the main features of an infographic:<br \/>1. An exciting and clearly organized storyline<br \/>2. Descriptive title and subheadings<br \/>3. Bold but thematically appropriate color scheme<br \/>Insightful data<br \/>4. Attention-grabbing graphics<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Key takeaways for you &#8211; Why infographics are important? &#8211; Infographics are super powerful tools for communicating complex info in a visually appealing and digestible way. From timeline to comparison infographics, they can transform any dull topic into a captivating one. &#8211; You might be wondering how infographics and SEO go hand in hand. Well, [&hellip;]<\/p>\n","protected":false},"author":1000014,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1000030],"tags":[1000111],"class_list":["post-1003658","post","type-post","status-publish","format-standard","hentry","category-seo","tag-why-infographics-are-important"],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/sanjayshenoy.com\/wp-json\/wp\/v2\/posts\/1003658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sanjayshenoy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sanjayshenoy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sanjayshenoy.com\/wp-json\/wp\/v2\/users\/1000014"}],"replies":[{"embeddable":true,"href":"https:\/\/sanjayshenoy.com\/wp-json\/wp\/v2\/comments?post=1003658"}],"version-history":[{"count":3,"href":"https:\/\/sanjayshenoy.com\/wp-json\/wp\/v2\/posts\/1003658\/revisions"}],"predecessor-version":[{"id":1003664,"href":"https:\/\/sanjayshenoy.com\/wp-json\/wp\/v2\/posts\/1003658\/revisions\/1003664"}],"wp:attachment":[{"href":"https:\/\/sanjayshenoy.com\/wp-json\/wp\/v2\/media?parent=1003658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sanjayshenoy.com\/wp-json\/wp\/v2\/categories?post=1003658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sanjayshenoy.com\/wp-json\/wp\/v2\/tags?post=1003658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}