About Me

About Me

I think it’s fair that you know about me, so with your permission, I would like to share my story with you.

I have been in the blogging and digital marketing space for 12 years now. I started way back in 2009 when I was just 19 years old.

Actually, my journey started in Bangalore when I was 17.

I had taken up science in 12th, on my way to becoming an engineer, like almost everyone in this country. I hated it – absolutely detested it.

On top of it, I had to wake up at 5:30 am to get ready, get on the notorious 60A bus for a one-hour journey hanging from its doors, barely able to hold myself and do something unbearable – attend tuitions.

It was painful to do this every single day with zero motivation.

Eventually, I convinced my dad to use his old Kinetic Honda (remember those?) to go attend tuitions and college.

That gave me some respite (and more safety), but I still had to attend college trying to force-feed my brain with the knowledge I was certain I would never be using.

In fact, because of this I ended up failing in my 12th because I was simply not interested, and that upset my parents a lot and understandably so.

I failed not because I was a lousy student but because I was simply not into it. It was clear that trying to crack the CET to get into engineering just wasn’t my thing.

That’s when I decided to do something on my own.

One of my college friends told me about how he was trying to make some money on the internet. Being a broke college student, this was an easy decision to make. So, I set off on a journey to tame the internet.

I did not even have a computer and an internet connection, but that didn’t stop me. I spent almost all of whatever little pocket money I used to get on internet cafes, and the rest was for my food.

I still remember how I turned off the ignition of my Kinetic Honda when I was going downhill just to save some money to spend more time at the internet cafes.

After 2 years of frequenting internet cafes every day, I came across the term SEO (Search Engine Optimisation) and learned and understood more about it.

I noticed that there were a lot of projects paying top dollar on freelancing platforms looking for SEO services. Driven by stupid courage, I started bidding on these projects. Obviously, I did not win a single project and quickly realised I was doing it all wrong.

That’s when I had an idea:

What if I post a project looking for SEO services to see what kind of proposals these professionals are sending and imitate them?

And that’s exactly what I did.

As soon as I posted the project, I started receiving proposals from many top-notch freelancers and agencies. I went through all the proposals, took the best parts from each of them, and made a fantastic proposal of my own.

Once I was confident that I have a great proposal, I then went and looked for some SEO projects and started bidding on them.

Believe it or not, I won the first project that I bid on!

Honestly, I had no idea what I was doing, what I had promised, and how to deliver what I had promised. But I slogged it out and delivered the project successfully and made my first ever $400 on the internet!

Boom! I was ecstatic!

When I look back at this moment, I now realise that I wasn’t happy because I made money.

I was happy because I had achieved something – on my own.

I wanted to prove a point to myself that I can do whatever I put my mind to and that $400 was proof of that.

After 2 whole years of continuously failing, I had finally succeeded.

Realising the potential for growth in this industry, I set up an agency that was operational in Bangalore and Singapore. I ran this for about 4 years before better sense prevailed.

I quickly realised not only do I have a lot to learn about SEO, but also about running a business.

So, I started hunting for startups to work for and chanced upon a startup called Thrillophilia. This is where I truly experienced the power of SEO and blogging at scale.

When I joined, they were getting about 500K visitors to their blog and by the time I left the company, we were hitting 1.5 million visitors per month!

It was a spectacle to watch.

But I was not convinced.

I wanted to be sure whether what I learned and experienced in Thrillophilia is repeatable because if it’s not, it would mean I just got lucky.

That’s when I joined Explara, an event ticketing, and registration platform.

Here, I set up a blog from scratch and took it to 1,00,000 visitors in just 6 months!

In fact, we managed to get one of the blogs so viral that it got us over 500,000 visitors in less than a week and almost crashed our servers! (My COO was extremely pissed off with me).

That’s when I knew I had a repeatable process and had managed to understand both the art and science of blogging.

Eventually, in 2017, I got back into entrepreneurship, and I co-founded PixelTrack Digital, a digital marketing training and services company.

Since then, I have helped companies from across the board like Mercedes Benz India, Nikon Lenswear, Yourstory, Scripbox, HDFC, and many more companies to harness the power of blogging and content.

I am also lucky to be a part of the Digital Master’s Alliance, a group of 9 digital marketers from around the country. Together, we conduct the Digital Masters Conference, where we speak and share our knowledge with business owners and help them go digital.

We do this in collaboration with SuccessGyan, a revolutionary training company that has worked with speakers like Tony Robbins, Robert Kiyosaki, Jack Canfield, and many more.

Personally, I am also a bit of an adventure junkie.

I have trekked the Himalayas for a week, rode for 1700 km across the north-eastern states of India on a motorcycle, played with baby crocodiles and snakes in Sri Lanka, almost drowned but had a great time at a surf camp in Bali.

I also managed to explore the northern villages through the tropical jungles of Bali on a motocross bike, trekked an active volcano, danced through the night at the full-moon party in Thailand, jumped off a 50 feet high waterfall and went shark diving in the Philippines, went solo backpacking across Europe and some south east-Asian countries.

While I am not doing all of this, I am working out, watching Formula 1, listening to great music, and giving belly rubs to my dog, Max.

And this is why I do what I do.

The internet completely changed my life.

It can change yours too, but only if you understand how to harness its unlimited power.

And I truly believe that blogging is the easiest and most practical first step you can take in your effort to harness the power of the internet.

Blogging is the most effective way to transform yourself from being a consumer to being a producer on the internet.

And this is why I am on a mission to transform 10,000 people into confident, successful bloggers and I hope you will help me with my endeavour by spreading the word 🙂

Like I always say, dance like no one’s watching, write like no one’s reading 😉

P.S Since you have it made it this far, might as well give me a follow on your favourite social media. You can find me here:

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