Have you ever had mint chocolate ice cream? I have had it, and I must admit, it’s a very unique and conflicting flavour which my palate had a tough time comprehending. What’s more interesting is how I ended up trying it. On a warm Saturday afternoon, I had gone to
Gordon Ramsay is a celebrity chef, restaurateur, writer and a television personality with more than 35 shows and has been awarded 16 Michelin stars in total for his restaurants. If that name rings a bell, there is a good chance that you might have seen him yelling and hurling the
It all started back in 2011 when Yahoo decided to sunset the Yahoo site explorer, the first tool that allowed you to take a look at all the indexed pages from your website, all the inbound links to your website and more. And the best part of YSE was that
Have you ever been a situation where the other person uses a word in a completely wrong sense and context, and you can’t do anything about it but nod with a sheepish smile? It happens a lot with me and the term “SEO”. It’s one of those terms which sounds
Would you rather fight 1 horse-sized duck or 100 duck-sized horses? Give it a minute and think about it. Reread it if you have to. Hint: There is no right answer. But I want you to pause and reflect on what parameters you are using to choose an answer? I
“Everyone from the age of 18-55”, he said. He was the fifth person on the same day to give me the same answer when I asked: “Who is your target audience?” And I knew he wouldn’t be the last. There will be many more to come who will respond the
On a lazy Sunday afternoon, while I was preparing for the week ahead, my inbox pinged with this email: Hello Sanjay Sir I am Arun aged 48, have enrolled in the Digital marketing course. I was just beginning to go through your Content marketing mastery videos, I am thankful for
Actually, I lied. We didn’t rank for 2400 keywords. We ranked for 14,000 keywords in total. And we did get backlinks. About 70 of them. But not a single one of them was “built” by us. Here is a screenshot to back my claims. And because of this, we are
Hold your horses. Before you jump at me with your idealistic pitchforks, allow me to explain myself. I have noticed a pattern in the way most digital marketers operate. They educate themselves about digital marketing for quite some time, and are presented with two options; get a job or go
In my everyday life, I deal with a lot of content; be it as a consumer or a creator. I would like to share a few insights about content with you today. Particularly, how content without context is useless, and trust me, by the end of it, I would have