How to create user personas

How to Create User Personas for Effective Marketing

Have you ever had mint chocolate ice cream? I have had it, and I must admit, it’s a very unique and conflicting flavour which my palate had a tough time comprehending. What’s more interesting is how I ended up trying it.  On a warm Saturday afternoon, I had gone to

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best book on writing, best books about writing, best books for aspiring writers, best books for fiction writers

7 Best Books on Writing That Will Inspire You to Write

Gordon Ramsay is a celebrity chef, restaurateur, writer and a television personality with more than 35 shows and has been awarded 16 Michelin stars in total for his restaurants. If that name rings a bell, there is a good chance that you might have seen him yelling and hurling the

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What is SEO

What the Duck Is SEO & How Does It Work?

Have you ever been in a situation where the other person uses a word in a completely wrong sense and context, and you can’t do anything about it but nod with a sheepish smile? It happens a lot with me and the term “SEO”. It’s one of those terms which

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The Lazy Man's guide To Advanced Keyword research

The Lazy Man’s Guide to (Advanced) Keyword Research

Would you rather fight 1 horse-sized duck or 100 duck-sized horses? Give it a minute and think about it. Reread it if you have to. Hint: There is no right answer. But I want you to pause and reflect on what parameters you are using to choose an answer? I

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What is a niche and how to find your niche

What Is a Niche and How to Find Your Niche?

“Everyone from the age of 18-55”, he said.  He was the fifth person on the same day to give me the same answer when I asked: “Who is your target audience?” And I knew he wouldn’t be the last. There will be many more to come who will respond the

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How I ranked with zero backlinks

How I Ranked for 2400 Keywords with Zero Backlinks

Actually, I lied. We didn’t rank for 2400 keywords. We ranked for 14,000 keywords in total. And we did get backlinks. About 70 of them.  But not a single one of them was “built” by us. Here is a screenshot to back my claims. And because of this, we are

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How to scale your digital marketing agency

How to Scale Your Digital Marketing Agency? You Can’t

Hold your horses.  Before you jump at me with your idealistic pitchforks, allow me to explain myself. I have noticed a pattern in the way most digital marketers operate.  They educate themselves about digital marketing for quite some time, and are presented with two options; get a job or go

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