Imagine this. I leave you in the middle of an unknown city and ask you to meet in a certain location. No mobile phones, no maps, and you cannot ask anybody. While it’s not entirely impossible, you are going to take a while to find me. Exactly like that, don’t you think the search engines …
What is an XML sitemap in SEO? Do you really need one? Read More »
Have you read the fairytale Hansel and Gretel? It’s an iconic fairytale, set in medieval Germany about a brother and sister who are abandoned by their parents in the woods to fend for themselves. Hansel, just before he is taken out of the house, picks up a piece of bread and leaves a trail of …
What are breadcrumbs in SEO? Are breadcrumbs good for SEO? Read More »
I can’t think of a single person who actually enjoys a slow website. Slow websites are annoying, frustrating, and will make users abandon your page, and boy, are they impatient? According to a survey, if a page takes more than 3 seconds to load, the users will abandon the page. 3 seconds! That’s all the …
How to Speed up Your WordPress Site & Make It Load Faster Read More »
Have you ever had mint chocolate ice cream? I have had it, and I must admit, it’s a very unique and conflicting flavour which my palate had a tough time comprehending. What’s more interesting is how I ended up trying it. On a warm Saturday afternoon, I had gone to the airport to pick up …
How to Create User Personas for Effective Marketing Read More »
It all started back in 2011 when Yahoo decided to sunset the Yahoo site explorer, the first tool that allowed you to take a look at all the indexed pages from your website, all the inbound links to your website and more. And the best part of YSE was that it was free. After it …
The Most Definitive Ahrefs Review (+ 5 Unique Ways To Use It) Read More »
Have you ever been in a situation where the other person uses a word in a completely wrong sense and context, and you can’t do anything about it but nod with a sheepish smile? It happens a lot with me and the term “SEO”. It’s one of those terms which sounds very sexy and cool …
Would you rather fight 1 horse-sized duck or 100 duck-sized horses? Give it a minute and think about it. Reread it if you have to. Hint: There is no right answer. But I want you to pause and reflect on what parameters you are using to choose an answer? I am guessing that you are …
The Lazy Man’s Guide to (Advanced) Keyword Research Read More »
“Everyone from the age of 18-55”, he said. He was the fifth person on the same day to give me the same answer when I asked: “Who is your target audience?” And I knew he wouldn’t be the last. There will be many more to come who will respond the same way in the future. …
Actually, I lied. We didn’t rank for 2400 keywords. We ranked for 14,000 keywords in total. And we did get backlinks—about 70 of them. But not a single one of them was “built” by us. Here is a screenshot to back my claims. And because of this, we are getting in 26,483 sessions per month …
How I Ranked for 2400 Keywords with Zero Backlinks Read More »