SEO

What is A/B testing in SEO? A Practical Guide for Beginners

Key Takeaways for you – A/B testing helps to improve website user experience by identifying and solving pain points. – It reduces the bounce rate by providing the best version of your website to your audience. – A/B testing enables low-risk modifications by making minor changes to webpages instead of revamping the entire webpage. –

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What is a KPI in SEO? (11 Important SEO KPIs to track)

Key Takeaways for you – KPIs (Key performance indicators) in SEO are quantifiable measures of performance that help evaluate your SEO success. – Tracking KPIs helps you to understand progress, and areas of improvement, measure your ROI, and prioritize efforts. – KPIs are subjective and situational so you need to identify the right metrics for

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What is PageRank in SEO? Is it still relevant?

Key Takeaways for you – PageRank was an algorithm developed by Google in 1998 that evaluated a webpage’s relevance and importance based on the number and quality of links pointing toward it. – Before PageRank, search engines often gave irrelevant results and now, PageRank has helped Google dominate the search engine by providing quality results.

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Learn the Fundamentals: 13 Best SEO Books for Beginners

“The man who does not read good books has no advantage over the man who cannot read them.” – Mark Twain Acquiring knowledge and skills is important in any field including  Search Engine Optimization (SEO) and digital marketing. More so, reading books on SEO  is essential to stay ahead in the constantly evolving digital landscape. 

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Stay Ahead of the Game: Top YouTube Channels for SEO

“Be a lifelong student. The more you learn, the more you earn and the more self-confidence you will have.” — Brian Tracy, Canadian-American motivational speaker. Don’t you think the quote aptly surmises the life of a Search Engine Optimiser? SEO is ever-evolving, and to stay ahead of your competitors, you need to update your knowledge

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