10 Best SEO Courses in Lucknow: Detailed Guide to Master SEO in 2022

Week 3 – OnPage SEO – You will get the ultimate tried and tested 18-point OnPage cheat sheet (plus a bonus worth Rs. 5000) to make sure your OnPage SEO is on point! You will also learn how to write award-winning titles and intriguing introductions for your content.

Week 4 – Technical SEO Part 1 – Learn how to nail site architecture and think like a search engine. You will also learn the language of the crawlers and use robots.txt to communicate plus learn everything about mobile SEO and implementing AMP on your website.

Week 5 – Technical SEO Part 2 – You will learn how to make your website blazing fast and improve your Google Page Speed insights score the right way. You will also be learning about structured data, SSL certificates, and optimising for voice SEO.

Week 6 – OffPage SEO Part 1 – In this week, you will learn what a backlink is and how it backlinks made Google the number 1 search engine in the world. You will also be learning about the difference between a dofollow and a nofollow link and a step-by-step guide to building your first set of high-quality backlinks.

Week 7 – OffPage SEO Part 2 – Continuing from week 6, you will be learning about the importance of anchor text and the 4 crucial ways in which you should be building backlinks and uncovering the best source to find backlinking opportunities.

Week 8 – Local SEO – You will learn what Local SEO is and why it is the most underrated channel in SEO. You will also learn how to set up and optimise your Google My Business profile using NAPs.

Week 9 – SEO Reporting & Analytics – Learn what metrics to track using Google Analytics and create monthly reports and an intuitive real-time dashboard. You will learn how to set up Google Analytics and integrate it with Google Looker Studio to create a real-time dashboard for your SEO performance.

Week 10 – Site Audit, Strategy, and Proposal – Learn how to perform a complete site audit from scratch and craft a realistic SEO strategy. You will also learn how to price your SEO services and manage your SEO project without getting overwhelmed.

Apart from this, you will also learn and become job-ready with

Resume Makeover: Learn how to make the perfect resume in the right format for your SEO job

LinkedIn Profile Optimisation: Build the perfect profile for better connections and opportunities

SEO Interview Prep: Prepare and crack the SEO interview and impress them with your skills

Salary Negotiation: Know your worth and get the salary you deserve

Since learning SEO involves using a lot of tools and resources, when you sign up for this program you will also get SEO tools and resources worth Rs. 85,250.

Here is a list of SEO tools and resources you will be getting when you sign up for the SEO Career Kickstarter (SCK) program:

• Astra Pro high-performance WordPress theme worth Rs. 17,000
• WP Rocket Premium WordPress performance plugin worth Rs. 18,000
• Bluehost, the world’s best and fastest SEO-optimised hosting worth Rs. 3,941
• Rankmath Pro WordPress SEO plugin worth Rs. 5,000
• Advanced SEO Playbook course worth Rs. 10,000
• Content Marketing Mastery course worth Rs. 10,000

The training program has helped over 1000 SEO aspirants land high-paying SEO jobs. Unlike other SEO courses, where you get only theoretical knowledge, in the SCK program, you will get 100% practical experience and learn the right way. 

Contact Details

Location: Online

Email: hello@sanjayshenoy.com

Apply here: SCK Program

2. Webit makers

Webit Makers is one of the top SEO training institutes in Lucknow. Their curriculum is practical-based. They have both online and offline SEO courses and also offer corporate training services. 

Here’s a glimpse at what their module covers:

Search Engine Optimization

• What is a Search Engine?
•  What is Search Engine Optimization?
•   How does Search Engine Work?
•   Ranking Factors
•   Keywords planning and Research
•   Keyword Research Tools
•   On-Page SEO
•   Off-Page SEO
•   Techniques of SEO
•    SEO Tools
•    Mobile SEO
•    HTML and basic HTML coding
•    Creation of page on HTML
•     SEO for HTML Website
•     SEO for WordPress Website
•    Technical Optimization
•     Voice SEO

Google My Business 

• Understanding Google My business
• Creation of an account on Google My Business
•  Online Reputation Management
•  Creation of Ads
• 5Optimizing Google My Business Account

Duration

Webit’s basic course is of 1-month duration while their Advanced SEO course is of 45 days. 

3. Simplilearn

Simplilearn is one of the reputed online Bootcamps and a leading certification training provider. Their advanced SEO course aims at turning you into a full-stack SEO professional sparking sustained growth in your website’s most critical marketing channel.

Simplilearn trains people who want to thrive in the digital economy.

Course Content

Lesson 1: SEO introduction

Lesson 2: How search engine works

Lesson 3: Types of SEO

Lesson 4: Keyword Research and Competitive Intelligence

Lesson 5: On-page optimization

Lesson 6: Off-page optimization

Lesson 7: Duplicate Content

Lesson 8: Design and Architecture

Lesson 9: Local SEO

Duration

You can complete this self-paced course according to your convenience. The online Bootcamp features 90 days of flexible access to online sessions and covers self-paced courses and live online classroom sessions.

Also Read: SEO Courses in Ajmer

4. IIDE

IIDE is one of the top institutes of digital marketing in India. They are awarded as the best digital marketing institute by the World Education Congress Awards in 2021. Their customized, concise, and real-world relevant SEO course is the best for young professionals hoping to master the skills. 

IIDE’s online SEO course is a compilation of on-page and off-page SEO tutorials. Additionally, you will learn strategies and tips for writing SEO-ready content. They have simplified the non-technical part of SEO and made it even easier with animation. 

With this course, you will learn:

• SEO terms and concepts
• Analyzing the search engine result page
• Keyword search- an integral part of on-page SEO
• On-page SEO tutorial
• Google proofing your website
• Google search console
• Blackhat techniques

Duration

You will have 30 days of access to the lectures, and you can revisit the tips and learn SEO as many times as you want. This course is for professionals, so the sessions are of 5 minutes. You can watch these online lectures while traveling. 

5. Speed Technologies

Speed Technology is a web development and SEO institute in Lucknow. It provides professional SEO training that helps them make a career in internet marketing. Their focus is to clear the SEO concepts 100% and promise placements in reputed organizations after course completion. Speed Technology offers two SEO courses, basic and advanced. 

During this course they teach:

• What is SEO
• What is the importance of SEO
• Who can benefit from an SEO training
• Search Engine Algorithm (Part 1)
• Search Engine Algorithm (Part 2)
• Off-page SEO optimization
• On-page SEO optimization

Duration

Speed Technologies’ basic SEO course is covered in 1 month and their advanced SEO course is of 2.5 months duration.

Also Read: SEO Courses in Thane

6. LIIM

Learning Institute of Internet Marketing offers an SEO course that benefits professionals who aim to be proficients in Industry’s best practices. This SEO course is for business owners, students, digital marketing professionals, freshers, and freelancers who want to work independently. Their classes are online.

With this SEO training, you will:

• Gain in-depth knowledge of the usage of Key Words to boost the online visibility of a website
• Attract organic traffic to the website, gaining visibility and potential customers
• Learn how a search engine works and how you can use it to build winning SEO strategies
• Learn SEO tips and best practices on Link Building
• Build internal and external link structures to optimize visibility on search engines and drive traffic

Duration

The duration of this course is 30 to 45 days.

Also Read: SEO Courses in Kolkata

7. MAX Digital Academy

Based in Lucknow, MAX Digital Academy offers a comprehensive curriculum and government certification in digital marketing. They offer several specialized courses along with one on advanced SEO. Their practical-based SEO course covers the latest updated concepts. 

During this 3 week course, you will learn:

• Bring traffic to your website organically
• Generate high-quality lead
• Build quality backlinks
• Setting up and maintenance of Google Search Console and analytics
• Use of paid SEO tools

Their curriculum covers 5 modules which include:

• Module 1: Introduction to SEO

• Basics of Search Engine Optimization
• Search Engines and their functioning
• Benefits of Search Engines for Business

• Module 2: On-page SEO

• Title Optimization
• Description Optimization
• Keyword Optimization
• Internal Linking
• Heading Optimization
• Keyword Density
• Outbound & Inbound Linking

• Module 3: Off-page SEO

• Link Building Activities
• Directory Submission
• Business Listing
• Classified Ads
• Profile Creation
• Social Sharing

Duration

The duration of this course is 3 Weeks

8. EDUCBA 

EDUCBA (Corporate Bridge Consultancy Pvt Ltd) is a global provider of skill-based courses. Founded by IIT and IIM graduates, they hire top-notch professionals to design their unique step-by-step online learning models. Their job-oriented hands-on courses are available to anyone, anywhere, and anytime. 

EDUCBA’s well-conceived and aptly presented SEO course has content that can help anyone interested in mastering SEO skills. 

However, there are a few basic skills expected from the participants. Since it is a technical concept, participants need to be familiar with basic web technologies and the internet.

This SEO course has 14 modules, 10 of which teach various theories and Tools. The other four modules involve projects and practical training and practice. 

The 58+ hours video course will cover:

• Introduction to SEO
• SEM
• Optimal use of Google AdWords
• Analyzing various matrics
• Understanding digital marketing
• Display marketing
• Email marketing
• Conversion rate optimization technique

Duration

The course needs 60+ video hours. But you will get access to all videos for a lifetime. 

9. ClickRetina

ClickRetina is among the top SEO companies in Lucknow. They provide training to face all the challenges in the field of SEO. 

ClickRetina SEO training highlights are:

• Certified experienced trainers
• Free unlimited doubt sessions
• 100% job placement
• Call and live chat support
• Corporate level training
• Free WiFi Facility
• Certification
• Best SEO training in Lucknow
• Industries-based training
• Trains on latest technologies
• 80% live practicals
• Free career counseling and support

Here’s what you will learn during this course:

• Implement SEO on-page and off-page strategies
• SEO vocabulary
• Training on 40 SEO factors to rank no.1 on Google search Engine.
• Keyword discovery, selection, and validation
• Writing for search engines
• Learn using the best free SEO tools across the entire Web
• Most effective SEO strategies
• WhiteHat Vs. BlackHat SEO
• Citation indexing, inbound links, and top-level domains
• On-page and off-page optimization
• Competitive analysis
• Anchor text linking technology
• Bust link building myths and learn what type of backlinks work best
• Local and mobile SEO
• SEO Case Studies
• B2B SEO strategies and tactics
• How to use Google Analytics
• Themes of SEO
• Press Release
• How to use Google analytics
• Saving your website from negative SEO attacks and identifying bad backlinks to your site
• Know the backlinks that don’t work anymore
• Binge’s strategy for competing with Google and many more aspects of SEO

Duration

People can opt for weekly training which will be for 1 month. All classes will be for 1-2 hours. Practical sessions will be within the class hours.

Professionals who cannot join the weekly classes can opt for weekend SEO training which will be for 2 months. The classes will be for 3 hours. 

10. Quick Xpert Infotech

Quick Xpert Infotech provides the best digital marketing courses in Lucknow. They have trained thousands of students in more than 30 courses. The best part of their courses is they have both classroom and online training formats. 

The other benefits of doing a course with them are:

• Get trained by industry experts
• Affordable fees
• Hands-on training of which 75% practical and 25% theory
• Updated syllabus
• Certification and job-oriented training
• Live projects and case studies
• Interview training and resume building
• 100% job opportunity
• Dedicated placement team
• Free demo

Their curriculum covers:

Search Engine Optimization 

• What is Domain? 
• Basic Knowledge of World Wide Web 
• Difference between Portal and Search Engines 
• Introduction to SEO • Importance of SEO  
• Types of SEO Techniques • 
• White Hat SEO 
• Black Hat SEO 
• Grey Hat SEO

Understanding Search Engines

• How do Search Engines work? 
• Data Server 
• Index Server 
• Spiders / Crawlers 
• Page Rank 
• Google Sandbox 
• Google Dance 
• Recover from Penalization

SEO Keyword Research & Analysis

• Market Research 
• Keyword opportunity 
• Website Analysis 
• Competitors Website Analysis 
• Keyword Research and Analysis 
• How to Choose Best Keywords 
• Tools available for Keyword Research 

WordPress 

• Installing WordPress 
• Creating WordPress Sites 
• Using WordPress Sites for on Page SEO optimization

On-page Optimization

• URL Optimization 
• Domain Names & Suggestions 
• Title Attributes 
• Meta Tags Optimization (description, keywords, no follow, no index) 
• Navigation 
• Content Optimization (Headings, Bold Text, Anchor Text), UserFriendly, Authoritative Content 
• Image Optimization (size, weight, dimension, ALT and Title tags) 
• Internal Linking 
• Sitemap (html and xml) 
• Canonical Tag 
• Various Redirections (301, 302) 
• Page Not Found Page 404 Error 
• Rich Snippet 
• Google Algorithms 
• Server and Hosting Check 

Off-page Optimization & Blogs

• Page Rank 
• Link Building in Detail 
• Directory Submission 
• Social Bookmark Submission 
• Links Exchange 
• Submission to Search Engine 
• Competitor Link Analysis

Website Design SEO Guidelines

• Content Research 
• Content Guidelines 
• Content Optimization 
• Design & Layout 
• XML Sitemaps / URL List Sitemaps

Google Analytics & Reporting

• Introduction to Google Analytics 
• Installing Google Analytics 
• Real-Time Tracking 
• Site Usage 
• Visitors Analysis 
• Demographics, Geo, Behavior, Technology, etc 
• Traffic Sources / Channels 
• Interpreting Bars & Figures 
• Goal Settings and Tracking 
• How Google Analytics Can Help SEO 
• Preparing Ranking Report 
• Preparing Traffic Report 
• Securing Ranks

Google Webmaster Tools 

• Introduction to Google Webmasters 
• Adding a website to Google Webmasters 
• Tracking Pages 
• Tracking Link Clicks 
• Tracking Search Terms 
• Tracking Demographics

Along with these, participants are trained in App Store optimization, Google updates and their effects, and various SEO tools. 

Duration

Quick Xpert’s digital marketing course takes 3 to 4 months.

Conclusion

The most crucial part of your SEO journey is getting the right guidance. So, don’t wait further as the list of top 10 SEO courses in Lucknow is at your disposal. Though the term SEO sounds like it is from a dystopian future, the misconception flies away with the right training and course.

It is always better to clear all doubts before opting for a course. To know more about SEO, check this blog. And if you want to learn more about keyword research check this.

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