On a lazy Sunday afternoon, while I was preparing for the week ahead, my inbox pinged with this email:
Hello Sanjay Sir
I am Arun aged 48, have enrolled in the digital marketing course. I was just beginning to go through your Content marketing mastery videos, I am thankful for your lessons.
I wish to clarify a few points, I had been in healthcare BPO, for 18 years and due to night shifts, and my mother’s cancer and the need to take care of her arose, I was out of the job that I was doing regularly.
In this situation, I would like to be a content writer. Is it possible to get a work from home job as a content writer and side by side pursue digital marketing? If so, where should I be pitch myself, or start as a freelance content writer? Can you suggest a website where I can get regular content writer jobs? I do not expect a very big income, but to support myself, I am expecting around Rs. 15-20k per month.
I was honestly very moved and grateful by this email, to be honest. Moved because imagining someone in such a situation is heartbreaking and grateful and happy that I have had the privilege to impart a skill like content marketing.
While I composed myself to respond to this email, I thought to myself that there might be many more who might be in such situations and content writing as a skill can truly help them to a large extent.
So here I am, with a practical guide on becoming a content writer in India. I emphasize practical because I noticed that most “guides” out there on becoming a content writer usually give extremely shallow advice; if you can call it that.
To understand how to become a (great) content writer, it is important that you understand what content is.
What is Content?
First of all, it’s not cun-tent, it’s pronounced con-tent. Cun-tent is also a word but it means satisfied and also sounds very funny when you write it like that. Moving on..
Content is any kind of information that will educate, inform, entertain, motivate, inspire, convince or persuade a specific set of audience.
In other words, content writing is all about solving problems for a specific set of audience. Since you are solving problems, you are actually adding value to this set of audience. And when you add value to this set of audience, you build trust and trust is a key ingredient in building a brand.
This is important to understand because aspiring writers either approach content writing as a way to please the search engines or get intimidated assuming they need to be creative.
I find both approaches to be wrong because if you just focus on stuffing keywords, you are not adding any value to your audience and honestly, content writing is usually more about utility than about creativity.
Check out my TEDx talk on why “Content Without Context is Useless”
You are not trying to be a NY Times best-selling author but only trying to solve problems through content. And for that, you don’t need to be creative; you need to learn how to listen and understand the problems of your audience.
And you definitely do not have to throw in fancy words and go all Shashi Tharoor on it. What you should be aiming for when you are writing content is clarity. When you have the clarity you will be able to articulate it in a simple way which is far more appealing than trying to make it sound fancy littered with jargon.
I am mentioning these points because I believe every one of us has these capabilities and it can get only better with practice and consistency.
Don’t be demotivated because you don’t have a fancy degree or your English is poor because like a muscle in your body, the skill of writing content can also be conditioned and strengthened over time.
Now that we have addressed that problem..
What are the different types of content writers out there?
Types of Content Writers
What do content writers write? It is such a broad term!
There are different types of content writers based on the type of skills, knowledge, and content they create on different platforms for different target audiences.
The different types of content writers you may come across are:
1. Blog writers:
They create content for blogs, whether it is for their own blog or as guest bloggers, or as ghostwriters for other blogs.
Blogs are websites that need to be regularly updated with new content in the form of blog posts. The content may be informational, entertaining, educational, or opinions covering a wide range of topics in a particular niche.
Blog writers are responsible for doing extensive research and writing informative pieces of content that include supporting images, videos, and infographics. They can be individuals, businesses, or organizations who want to build their brand online, promote their products or services and connect with customers.
2. SEO writers
They are one step ahead of Blog writers. They specialize in writing content that is easily discoverable by search engines.
Their role involves performing keyword research to identify relevant keywords that have high traffic and using them strategically in their content. They may also need to optimize the content for different elements of on-page optimization.
The goal here is to drive traffic to a website by ranking in search engine page (SERP) results through high-quality, relevant, and engaging content.
They work individually, through agencies or in-house for companies, and with other specialists in digital marketing to develop and execute marketing strategies.
3. Copywriters:
Copywriting is marketing. It involves writing promotional content and ad copies to sell a product or service. Psychological triggers and persuasive language is used to drive audiences to take action. There are specific copywriting roles too!
- Ad and promo writer
The writers work for ad and marketing agencies. They specialize in the type of copywriting for advertising which requires a combination of creativity and knowledge of marketing principles.
- Email Copywriters
These writers write email content to interact with users at a personal level. They get in touch with them through email subscriptions and build relationships over the course of time through a sequence of emails.
They need a deeper understanding of the user persona, their needs, and their interest to match the value proposed by the product or service they are selling. They craft attention-grabbing subject lines, and personalized greetings and persuade users to take action.
Copywriters work in collaboration with marketers, designers, and creative directors to develop strategies to achieve business goals. It requires a deeper understanding of the audience and the product, and creativity to develop engaging content.
4. Technical writers:
They use clear and concise language to create purely informational content. They write user manuals, product descriptions and documentation, and technical guides. They work in different industries like technology, healthcare, and manufacturing.
They break down complex technical concepts and procedures into simpler layman’s terms so they are easily understandable, actionable, and helpful to the non-technical target audience. They usually collaborate with subject matter experts to collect information and fact-check the content. This type of writing takes strong writing and communication skills as well as a better understanding of the subject.
5. Social media writers:
Social media writing is the art of crafting short, snappy, and fun content for social media platforms. They include visual elements, humor, and storytelling to entertain the audience. Even long-form content and blog posts are shared on social media, sometimes in repurposed form to suit the platform.
These writers need a deeper understanding of how the platform works and how the audience responds to these platforms. They need to write compelling content to capture the attention of users who are mindlessly scrolling by.
They work closely with social media managers, marketing teams, and other stakeholders to create a strong messaging voice to promote their business across different channels.
6. Academic writers:
This is some serious writing. Academic writers write scholarly content for academic publications like research papers, study guides, essays, dissertations, journals, and textbooks. They write formally and are expected to adhere to specific writing conventions, guidelines, and standards.
They are typically highly qualified and must do extensive research.
7. Long-form content writer
These writers usually write lengthy pieces of content ranging from 1500 words to 6000 words. They write white papers, feature articles, research reports, and product reviews.
They need deeper knowledge of the subject matter, and excellent writing and organizational skills to present complicated content in an easily consumable format.
Each type of writing requires a different skill set and knowledge. If you are a skilled content writer you should be able to adapt your style to suit different platforms and audiences. But one thing that all these writers share is a passion for writing, and creating to inform, entertain and engage their target audiences.
Copywriting vs. Content Writing
They are both different types of writing. They have different intents, styles, tones, and formats.
The intent:
The intent behind content writing is to educate, inform and engage users. You are meeting the users at the beginning of their buyer journey. You are not selling anything. You are just making your presence known.
On the other hand, copywriting is more proactive in the way that you are trying to persuade the users to take action. You have engaged with them for a while now and you want to convert them from being mere audience to your customer.
The style and tone:
The style and tone vary too. The language used is persuasive and promotional in copywriting. It is sales-y. You are talking about your brand and your product, its features and benefits, and urging the users to take action.
Content writing is more laid back. You need not mention your product or service as a promotion but as subject matter. You just offer useful informative content using story-telling, humor, and other means to engage your audience.
The format:
Copywriting includes several promotional elements like creatives, reviews & ratings, testimonials, and call-to-action buttons. Content writing uses engaging elements such as images, gifs, videos, and infographics supporting the text.
Is content writing a good career choice?
To be honest, writing content is a skill and you can definitely build an illustrious career around this skill. But I don’t want you to limit yourself with words such as “career” and “job”.
The beauty of this skill is that it can be developed and applied regardless of your location, gender, age and stage of life you are in. You should make the most of this glorious opportunity and see how you can extract the most value out of it.
Well, of course, you can get yourself a content writing job too because let’s face it a “job” provides you with stability, exposure and more; which a lot of you need. But the best part is even if you have a job, you can utilise this skill to go out there and milk it to the maximum.
So for the sake of my argument, instead of calling it a “job” let’s call it a “gig”. A “gig” can be loosely understood as a temporary work contract.
Generally speaking, content writing gigs will help you to work with multiple companies on multiple projects at the same time. This means that instead of looking for “a job” you need to be looking for multiple “gigs” or in other words freelancing opportunities.
Once you change the frame, you will realise that there are tons of opportunities, not just in India but around the world. In fact, a trillion-dollar opportunity.
According to Upwork, a leading freelancing platform, freelancing has had an impact of $1 trillion in the US in 2019 which translates to 5% of their entire GDP.
Now, obviously, it would be naive to think that all of it is associated with content writing. But it paints a fine picture of where the gig economy or freelancing, is heading towards.
I think we are heading towards a world where freelancing is becoming more prevalent because companies are finding it increasingly efficient to work with freelancers than full-time in-house workers. I can testify this because at PixelTrack we work with about 15 content writers and none of them is a full-time employee.
This shift is happening because, for companies, the cost of dealing with certain requirements through external vendors is increasingly becoming transparent and cost-effective.
Thanks to internet penetration, global payment solutions, and platforms like Upwork built for credibility and transparency, companies would rather work with external vendors instead of having someone inhouse and have avoidable overhead costs.
Content writing sits perfectly in this setting. For most companies, content is extremely ad hoc and the volume of requirements is usually unpredictable. To overcome this, organisations both in India and worldwide are in constant need for freelance content writers.
So, I hope I have driven home the point of whether there are enough opportunities for becoming a content writer. Now, let’s understand how you can become a successful content writer in India.
How to become a content writer in India
Step 0: Go Niche
Would you be intrigued if you see a unicycle? A little maybe.
What about a bear? Definitely.
What about a bear on a unicycle? Now, we are talking.
See? When you put two very random things together it suddenly starts becoming more appealing and interesting.
That is what you should do with your positioning as a content writer.
When you combine a skill like content writing, with a specific niche, then not only do you become an expert content writer but also an expert in the industry. This can be a very attractive proposition because now, not only do you have subject matter expertise but also a specific skill around this subject matter.
But mind you, make sure the niche you choose is dependent on content and there are enough opportunities.
Step 1: Build a portfolio
You need to start building credibility before you start earning anything.
This is the stage where most people give up.
Because this is the stage where you are doing something without any kind of monetary feedback. But it’s important you do this.
As a new content writer on the block, nobody is going to trust you. You have to start working on elements that will help you build this trust. One of the ways is to build a portfolio. A portfolio is a showcase of your capabilities.
Now that you have picked an industry, come up with different content ideas and create content for the industry. Create a few blog posts, write a small ebook, how about a case study? Or perhaps some white papers.
A good portfolio will give you a great platform to grow from. But that alone is not going to help you. You need social proof.
Step 2: Start creating social proof
We are all social beings. When it comes to doing something risky, we always look at what other people are doing.
We look for the reviews on amazon before buying something, look at the number of listens on Spotify before we hit play, see what’s trending on Netflix. Everything is an example of social proof of how others have reacted in a similar situation.
As a content writer, you can tap into this and create your own social proof.
A great place to do this is Quora.
Quora not only allows you to flex your content writing skills but also attract the necessary social proof and showcase how people are not only consuming your content but also engaging with it.
Not only this, but Quora can also help you attract more gigs in the future. In fact, a friend of mine has successfully managed to get plenty of writing gigs purely through Quora just because she was the most viewed writer plenty of times.
Again, having a niche really helps in positioning yourself as a subject matter expert.
Step 3: Build authority with a blog
Authority is the ultimate credibility parameter.
If you create a sense of authority, a certain sense of expertise, you will not only be able to attract more clients but also convert them at a much higher price.
And an easy way to do this is by creating a blog.
Again, here you will be using your blog as a tool to showcase your capabilities and authority. It’s extremely easy to set up a blog and there are plenty of resources online showing you how to do that.
If you are interested, click here to learn how to set up a blog in India.
Step 4: Create a pitch
I get pitched all the time and almost all of them are terrible.
A great pitch is simple, clear, to the point and articulate.
I mean, think about it, you are trying to pitch to be a writer. How can you expect to land a paid writing gig if your writing can’t sell yourself?
These are the elements of a clear and effective pitch,
- A clean, customized subject line
- Address the recipient by name
- Reference to where you saw their requirement (or why you think they need content)
- Why you think you are a good fit for the requirement or company
- References to your work and portfolio
- Links to your blog and other platforms (like quora, Upwork etc)
- Links to your social media handles
- A good email signature
And mind you the riches lie in the follow-ups. Don’t forget to follow up after you pitch.
Also, keep testing your pitch until you get your highest converting pitch.
Step 5: Start on Fiverr and Upwork
Fiverr and Upwork have been the flag bearers of the gig economy.
A lot of you might argue that it has been saturated but I strongly feel that there is still a lot of opportunity on platforms like Fiverr on Upwork.
Of course, you cannot just set up an account on either of these platforms and expect orders to keep flowing in; you have to put in the work.
An easy to get ahead on Fiverr and Upwork is by giving away free work in exchange for reviews. You can also use these content pieces to fill up your portfolio so that’s a win-win. Once you have raked up enough reviews, you will have a better chance of winning projects on either of these platforms.
Also, ensure that you use these platforms as a way to attract qualified clients which you can then convert into long term commitments. When you deliver a project always make sure you upsell a long term commitment.
It never hurts to upsell.
Step 6: Join Facebook groups and communities
There is absolutely no dearth for Facebook groups and communities.
And guess what? We run the largest digital marketing group in the world! You can check it out here: https://www.facebook.com/groups/learndm
And there are plenty more like them out there especially specifically meant for content writers.
Usually, in groups like these, people usually post requirements for content. Keep following them and when they post their requirements, send them the pitch you created in step 4.
Again, don’t forget to follow up but at the same time don’t be annoying.
Step 7: Set up and optimise your LinkedIn Profile
You might like it, or you might hate it, but you cannot ignore it.
Let’s be honest, most of don’t use LinkedIn like we use other platforms. We log in once in a blue moon, accept invitations from all the people you don’t know, check your endorsements and promptly close the tab.
If you want to be part of the gig economy, it will make sense for you to take LinkedIn more seriously and use it more deliberately. The first obvious thing to do is set up a decent profile with every possible information.
Remember, this is LinkedIn, not Instagram. So when it comes to pictures, keep those pouts, weird-looking-eyebrows, and the fake eye squints away. It sounds obvious but the amount of profiles I see with pictures like this is astonishing. And mind the background! To be on the safer side, upload a nice headshot and you should be good to go.
Once that is done, it’s time to optimise your profile. Yes, you read it right; optimise. LinkedIn is also a search engine, so when companies are looking for people with specific skill sets, you have to make sure you show up. To do this, make sure you have put in keywords in the title and in your description. Please don’t go overboard and stuff it with keywords here.
Now, its time to keep an eye out on the opportunities on LinkedIn, which brings us to the next point.
Step 8: Apply for companies with openings
Keep an eye out on the job portals for companies looking for full-time content writers.
It is incredibly hard to get a full-time content writer and I know this from experience.
Even if companies do find content writers, it is even harder to keep them around.
Again, reach out to them and pitch that they might want to consider you as a freelance content writer until they find a full-time writer. If you are lucky, you might become their “full-time content writer” but as a freelancer.
This also includes digital marketing agencies and advertising agencies. They are almost always looking for writers. Even if they have full-time writers, agency life is such that, you might never know when your requirement might increase overnight.
So reach out to the right person in these agencies and pitch them your services.
Step 9: Join content platforms
I have listed content platforms as the last option because you don’t have the flexibility of choosing your clients but it’s a great option if you are starting out.
When it comes to India, I personally believe Pepper content is a great place for you to start off. I have personally used their service and they did a great job. Having said that, I really hope that they have very strict policies when they onboard new writers.
There are plenty of other platforms too but either they have extremely low payouts or terrible orders coming in or both. Most content platforms follow this trajectory unfortunately and it is very difficult to tell when these platforms hit rock bottom.
Regardless, it’s definitely worth a shot.
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What is the average salary for a content writer in India?
Just to reiterate, stop looking at content writing as a “job” and start looking at it as a skill that you can deploy regardless of where you are and who you are.
Having said that, the comfort of a job and the addiction of a monthly salary is difficult to get rid of. And sometimes, for a lot of people having a job is more of a necessity than a choice.
So if you are looking for a job in content writing in a Tier 1 city, expect your salary to start around Rs.15,000 per month, and it can go up to Rs. 25,000 per month depending on various factors.
With a couple of years of experience up your sleeve, you can move that number to Rs. 35,000 to Rs. 40,000 and that’s probably where you’ll hit a glass ceiling. You either continue at the same position while adjusting your salary to inflation every year or you move up the ladder to become a content manager or an editor or even better a content marketer. You can then be looking at a salary north of Rs.50,000, but it takes some effort, time and patience to get there.
Since I am a proponent of the gig economy and I strongly recommend you to take the route of freelancing eventually you need to start setting rates for the words you churn out.
It’s always ideal to build up your portfolio and everything mentioned in this article before you decide on the price. If you have a decent portfolio and you are just getting started, you can charge Re.1 per word.
It would be wise to have a minimum of Rs.1000 per article that way you don’t end up spending too much time working on smaller articles but still get paid good money for the work you do.
Eventually, you can start charging people higher, and the best way to do that is by first changing your pricing with existing clients. They know the value you bring to the table, and by now, you should know your worth.
Move from Re. 1 to Rs. 2 and before you know it, you will be hovering around the Rs. 5 per word mark. I know writers who charge more than that, but that requires a lot more experience and credibility before you command such high prices.
What are the qualifications necessary for becoming a content writer?
While there are no qualifications necessary to be a content writer, it would definitely help to understand how content works.
There is both art and science to content writing. More often than not, content writing is confused with creative writing. Like mentioned before, content writing is more about utility than about creativity.
When you understand the science behind it, you can then wrap it with the art (creativity) if possible. Also, when it comes to content writing, understanding how marketing the content works is also very crucial. A basic understanding of SEO, social media networks allows you to craft content that not only works but also spreads.
Keeping all of this in mind, I have created a content marketing course which goes in-depth about how to create content that works and also how to market it effectively. And the best part? It’s free. Just leave a comment below and I’ll reach out to you with the access.
Skills Required to Become a Content Writer
1. SEO
In today’s world, it is not enough that you create content. You must have a working knowledge of search engine optimization and digital marketing, also stay up to date with the trends. This helps a writer create content that is optimized to rank in search engines.
2. AI tools
Speaking of the latest trends there are ample tools and techniques one must know if they want to stay ahead of the competition. I will be talking about tools for content writing, late in the article.
3. Research and Synthesize:
A content writer needs excellent research and comprehension skills to gather information from different sources, analyze the information, and interpret and present it in a meaningful way.
It is more about knowing how to filter relevant and useful material out of the noise and synthesis productive content.
4. Adaptability
Content writers must be flexible enough to adapt to different styles of writing on various platforms. This requires a deeper understanding of the type of audience that a particular problem entertains.
A blog may not suit a LinkedIn Post, and a LinkedIn Post may not fit on Instagram. It is the writer’s job to repurpose content according to different platforms even if it is the same in substance.
5. Problem-Solving and Empathy
The intent of creating content is to solve the problem of the target audience. Not everyone knows what their real problem is. What they think is a problem may merely be a symptom of that problem.
A writer needs to identify the root cause of a user’s problem and empathize with them. That is the true way of addressing an issue.
6. Communication skills
This refers to the interpersonal skills required in your profession. A content writer never works alone. He has to work closely with peers and stakeholders to produce cohesive results.
7. Time Management
Time is a limited resource. We find ourselves drifting through the day passing the time. But you should be learning how it can be utilized efficiently to finish the tasks at hand. Managing your time and meeting deadlines is strictly a must. Especially if you become a freelancer and you are not fixed with a 9-5 job. The flexibility of your time should not throw you off and make you lethargic.
8. Editing & Proofreading
Editing and proofreading are two different things that are often mistakenly used interchangeably. Editing is reworking content to improve sentences, add what is missing, and remove what is unnecessary. It is the process of furnishing content to present it in the best way possible.
But remember not to edit while you write. Regurgitate everything that your brain has to offer. Then redo it to make improvements.
Proofreading on the other hand, is where you check for grammatical, spelling and punctuation errors and typos. Any content is incomplete until it has undergone both.
9. Creativity and imagination
Writing in general need knowledge of the subject and language. But to present even the driest of the subjects in a more interesting manner takes a level of creativity. It is the only way to connect with your audience and what sets you apart from AI-generated content.
But while you are at it do not get carried away. Be clear, not clever. Your focus should be on providing value, not on demonstrating your wits.
10. Marketing knowledge
Though you will not be selling, you must write content that eventually drives people to become customers. The aim of marketing is to understand the customer so well that the product or service sells fits the user and sells itself.
So you will need to have some basic knowledge of marketing to create content that aligns with the goals and objectives of your client or employer.
Content Writing Tools
1. Ahrefs’s Keyword Generator
It is not advisable to create content without performing keyword research first. You need to know what keywords you want to target and create topic clusters to create relevant content around these keywords.
Ahrefs Keyword generator is one of the best tools out there for keyword research and it is a free tool. If you want more options then a premium subscription offers you the Keyword Explorer along with other SEO functions.
2. Grammarly
Writing life has been very carefree since I installed Grammarly. It is a very effective tool that keeps your grammar and typing in check. Proofreading is made easy as it highlights all the mistakes and even offers suggestions to better frame your sentences.
It can be added freely as a Chrome extension and you can not only edit content but also anywhere you type on the browser like texts, emails, and social media posts. The paid version offers a plagiarism checker too.
Hemingway app is another such option.
3. Hubspot Blog Topic Generator
It can be challenging to come up with topic ideas so frequently. If you have done your keyword research, you can use the Hubspot Blog ideas generator to come up with topic ideas for the selected keywords.
4. ChatGPT
Generative tools can make your writing easy. You can generate ideas and content to inspire yourself. You can use the tool to gather the information you need and spend your energy only on creatively modifying the content and adding your personal touch to it.
5. Jasper AI
It is another generative AI to create faster content, emails, ads, social media content, and art. It is also programmed to read and write in 25 different languages. It can be added as a browser extension to use it wherever you are working.
Content Writing Platforms
If you are looking for platforms to find content writing jobs, then there are ample opportunities for you to work on.
- Pepper Content: It is an AI-driven content marketing platform to create content like blog writing, white paper content, subtitling, video production, and infographics.
- Upwork: It is a popular platform for freelancers to find writing gigs. Businesses or clients post projects with the job description. Freelancers can send their proposals and bid to work on the projects.
- Fiverr: It is a global marketplace where freelance creators can connect with businesses. This is not about content writing alone but includes designing, coding, social media management, and other jobs.
- Text Broker: It is a content writing service by experts. Here you can submit your work and editors rate your work between 3 to 5 stars. You can find writing jobs based on your rating and for a price that is fixed according to your writing.
- Constant Content: It is a platform that connects businesses to freelance writers who write high-quality content. Writers can also offer pre-written pieces of content or custom content.
- Guru: It is a platform that charges some of the lowest fees and is very easy to get started with. It is more for tech gigs but a good option for content writers too.
- Truelancer:
This is another content writing platform that provides freelancers with specific categories and membership plans. Though not as popular as the other platforms mentioned above, it has content writing gigs for academic writing, technical writing, copywriting, SEO, blogs, and translation.
- Cold emailing
This is something you can always do. The platform for it is your email “Compose” box. Write cold emails to other blogs and businesses seeking out writing jobs. Send as many emails as you can.
What is the worst that can happen? They’ll say no? Well, Boo!
Freelancing or Full-time job?
I know freelancing sounds like a dream – the flexibility, autonomy, the working wherever and whenever you want!
If you start out expecting it, you are in for a shock. It is going to be a nightmare!
I am not saying you cannot have all that. It is not something that will be handed out to you as soon as you begin.
You will be getting there only after a lot of mistakes, rejections, and failures. If are looking to make a living out of it, make sure you have something to fall back on.
Or, you can start with having a full-time job and then find freelancing opportunities, and then diverge into it.
You can read more on How to become a successful freelancer in India.
How to become a better content writer?
Notice how I used the word better and not best? That’s because there will always be some room to improve when it comes to content writing. It’s a journey and not a destination and everybody starts at zero.
Having said that, there are a few things you can do to improve your writing. The most crucial thing that you need to do is to start reading more. Read more books, ebooks, blogs, articles, white papers, whatever comes your way. The more you read, the better your writing becomes.
Speaking of writing, you also need to write a lot more. Write just a little bit every day, but write every day. The more you write, the more you know what not to do and polish yourself along the way.
Lastly, being an Indian, it’s important that you sound more like a native speaker which will give you a lot more opportunities. I have made a very detailed video on How NOT to sound like a NON-native writer. Check it out here:
Will AI replace content writers?
With all the hoo-ha going around with the uprise of AI, the looming question that haunts content writers is whether they will get replaced by these smart bots.
Did the food processor replace the cook?
Did the calculator replace the accountant?
I am guessing you got your answer. While AI has taken a significant leap in natural language processing and generation, it will only remain a tool.
AI can have memory and provide information, data, and reports but ultimately lacks the ability to emote. The human touch, intuition, and perspective of content writers give content its originality which can never be replicated by AI.
Each human brings variety in voice, style, and behavior which sets their content apart from others. Audiences resonate with the emotions brought about by creativity.
To sum it up I can say that, the tool is not the craft. But it is up to the craftsperson to rise to the occasion by wielding this tool efficiently to produce optimized results.
Conclusion
Like most things in life, becoming a content writer will take you time. You have to go through the curve for you to become better at it.
The more you read the better you become at it.
The more you learn the better you understand it.
The more you write the better your flow will be.
The best time to start writing was yesterday, the second best time to start it today.
Let me know about your journey of becoming a content writer in the comments section below.
